Saturday, February 15, 2014

What We Learned from the Marlboro Man

What we learned from the Marlboro Man is an excerpt from "Politically Incorrect" by Bruce Wiseman with his permission. Read the full article on positioning by Bruce Wiseman, President & CEO of On Target Research, a Glendale, California based market research and survey company  http://www.ontargetresearch.com/2014/01/07/politically-incorrect/

Even though the Marlboro Man retired in 1999,  he had a run of nearly half a century wherein the iconic image drove the brand to the top of the cigarette world and into the minds of the planet’s smokers.

1- Ideally, your brand should be descriptive of your product. But if not, it must communicate and be understood outside of the corporate boardroom: American Express, Microsoft, Kelloggs.

2- Use an image to communicate your position: The Playboy bunny, Apple’s apple , Nike’s swoosh, the Golden Arches, or the Starbucks mermaid.

Yes, sometimes it’s just a name like Coca Cola, IBM or Disney. But theses brands mean something, they aren’t a bunch of letters thrown together as some secret corporate code.

3- Your brand’s position (whether a new product or rebranding an existing one) should come from the mind of your public. That way your marketing communicates to them instantly – you are giving them a message that is already tied to something in their mind.

This is done with special kinds of surveys.
Read more here

Sunday, December 8, 2013

Managing Social Media - An Interview with Christina Motley, CMO-on-Demand

Sharing a great post on social media managing from an interview with Christina Motley, CEO and CMO of Christina Motley LLC. Managing social media is a large part of her job and reflects the face her company to millions of customers real time. Here’s an interview with her to understand a day in the life of a social media manager.
Q: What is your day to day like on the job site?
A: From a social media perspective, I try to respond to as much as I can real time. That said, we always have the queue full of messages. I use Sprout Social to manage all my social media channels.
Q: What measures do you take to deal with a public crisis within the company?
A: My philosophy is simple. Own it. Apologize. Make it right. Public transparency.
Q: In your opinion, what is the most important skill(s) one needs to have to be a successful social media manager?
A: The ability to multi-task and excellent writing, critical-thinking, research and communication skills.
Q: What does a final product a social media manager contain?
A: A social media manager is successful when the messaging results in engagement.
Q: What is the most challenging aspect of your job?
A: As a small business owner, I wear many hats and juggle a team of 10. Never a dull moment. Lead generation and new business development is the most challenging. It requires networking, consistency, frequency and hustling.
Q: What would you say to those who are pursuing a job as a social media manager?
A: You need to be knowledgeable about all social media outlets, analytics and measurement. You need to be able to demonstrate your previous experience and should be engaging personally while you are still in school. An internship will take you further on your career path and is worth your investment to do unpaid or for college credit. Many employers hire interns after they graduate. 
Q: What are some main projects you work on as a social media manager?
A: Daily management of all social media channels. For my firm, that includes Google+, LinkedIn company and individual profile pages, Facebook company and individual pages, YouTube, Twitter, Blog and Website. Monthly reporting and review of analytics – changing the strategy based on data. Researching and scanning resources for unique content. 
Check out Christina's blog at http://www.christinamotley.com/blog 

Saturday, November 23, 2013

6 Reasons Google+ Beats Facebook for Author Platform Building

Marcy Kennedy's article makes a good case for G+.

1. It’s less popular than Facebook. Read more to find out why that's good!

2. Google+ users can sign up for Google Authorship.

3. You don’t have to pay to reach people who’ve already said they want to see your status posts. No need to boost!

4. Communities encourage relationship building among strangers. 

5. Posts made on Google+ receive higher visibility in Google searches than material from any other social network. Duh!

6. Google’s Hangouts on Air give even tech-phobic writers a way to create videos.

If Facebook and Twitter had a secret love child, it would be Google+.  Read the full article by Marcy Kennedy on Jane Friedman's blog.  http://janefriedman.com/2013/05/28/google-plus-for-authors/

About Marcy Kennedy - Marcy (@marcykennedy) is a speculative fiction writer who believes fantasy is more real than you think. It helps us see life in this world in a new way and gives us a safe place to explore problems that might otherwise be too difficult to face. Alongside her own writing, Marcy works as a freelance editor and teaches classes on craft and social media through WANA International. You can find her blogging about writing and about the place where real life meets science fiction, fantasy, and myth at www.marcykennedy.com.

Friday, November 22, 2013

NEWS RELEASE: Molotov Mitchell Founder of Triangle Krav Maga Awarded Black Belt in Military Fighting System

Jason “Molotov” Mitchell a Certified Gold Level 6 instructor of Krav Maga earns black belt in Israeli combat fighting system. Krav Maga black belts are rare; there are only a few hundred in the United States.


Durham, NC - While most people are familiar with a number of martial arts forms of fighting, Krav Maga is “all martial and no art” says Molotov Mitchell. Mitchell recently earned his black belt in an invitation only certification test held in Los Angeles, CA by the Krav Maga Alliance organization. He fought his way through numerous opponents using all techniques of the defensive tactics system for eight grueling, non-stop hours.

Triangle Krav Maga is one of the only Krav Maga schools on the East Coast certified to teach Force
Training to law enforcement and military. We are honored to be chosen to train police officers, Marines, and Army Rangers as well as civilian men and women. As serious as the combat techniques are, we care about our community’s safety and our classes reflect that.” Molotov went on to say, “Our instructors are warm, funny and guaranteed to push you to the next level, so bring a towel. You’ll need it!”

Countless people have heard of Krav Maga and know that actors Ashton Kutcher, Daniel Craig, Jason Statham and Tom Cruise have vigorously trained in it for their films, but to many, the fighting system is a mystery.

Krav Maga is the most practical, fastest-growing self-defense system in the United States, used by hundreds of U.S. law enforcement agencies and military units, and practiced by thousands of adults across the country. It is taught mainly for personal safety and to protection against sudden attacks. Students learn to defend against all variety of attacks and are taught to counter in the quickest and most efficient way. It is an aggressive, no-holds-barred self-defense system born out of modern combat.

In addition to Krav Maga, TKM offers a wide variety of firearms classes, from basic classes to advanced tactical applications and RESIST courses that teach groups specific sets of skills in a small time frame - Weapons 101, Active Shooter, Rape Prevention, Counter-Abduction and more. FORCE classes are for law enforcement, security and military personnel only. For info email Contact@TriangleKravMaga.com or call (919) 522-7469.

About Jason “Molotov” Mitchell and Triangle Krav Maga (TKM):
Owner, black belt and certified gold level 6 instructor Molotov Mitchell founded TKM in 2010 in Durham, near the Streets of Southpoint, with additional training facilities in Cary and soon in Downtown Durham.  Molotov is one of the Elite Instructors in the nation to be a Certified Krav Maga Law Enforcement Instructor and TKM is one of the only Krav Maga schools on the East Coast certified to teach Force Training to law enforcement and military and the only training center in the Triangle certified by the Krav Maga Alliance. TKM’s goal is to help students get into the best shape of their life by mastering realistic self-defense skills so they can “get home safely.” AWARDS: Voted #1 Martial Arts program and #2 for Best Fitness Program in the Triangle by Indy Week and #2 for Best Workout in the Triangle at the invitation only S.W.E.A.T. Convention. Triangle Krav Maga is headquartered at 6905 Fayetteville Rd, Ste. 102, Durham, NC 27713 USA (919) 522-7469 Visit them online at http://trianglekravmaga.com/  https://www.facebook.com/TriangleKM

Media Contact
Eileen Batson
919.413.2318

Wednesday, November 6, 2013

Fall Artists and Authors Showcase in Raleigh features North Carolina Creatives

Artists and authors capture their imaginings to share with others. Be part of the experience at the 2nd Annual Raleigh Artist and Authors Showcase November 10, 2013.

Raleigh, NC - Nov 6, 2013 - It is said that the artist injects the spirit of life into a culture. It is in keeping with that mantra the Artists and Authors Showcase is proud to invite the public to meet and view the works of 11 skilled creators of art and the written word. The event, at the Bosetti Art Tile Showroom and Studio in Historic Boylan Heights, is Sunday, November 10th from 1-4pm. Admission is free and includes delicious quiches from Benelux CafĂ© and subs and wraps from Jersey Mike's.

The exhibit features award-winning artists Marina Bosetti (decorative tile art) and Autumn Cobeland
(Greenway artist), nature photographers Pam McClure and Margaret Harrell, abstract artist Michael Morrison, found art clockwork creations by David Greway, and unique hand-crafted jewelry by Missie McReynolds.

Award-winning novelists Jon Batson (sci-fi, action-adventure and short stories) and Sandra Carrington-Smith (psychological thriller, mystery, and self-help) will answer questions about their books and writing process as will Hunter S. Thompson biographer Margaret Harrell and nutrition and wellness author Denise Souza.

Eileen Batson, the producer of the event, said, “It is important for people to have a chance to meet professional writers and artists face-to-face in a fun and creative environment. I’ve produced house concerts here in Raleigh and major conferences in Miami; this is just a way for me to share a bit of what I know and ‘inject the spirit of life’ into the Raleigh art scene.”

The Bosetti Art Tile Showroom and Studio is located at 1201 West Lenoir Street near downtown Raleigh.

Find out more about the event and RSVP at http://artists-authors-showcase-111013.eventbrite.com

About Eileen Batson:

Eileen Batson is a publicist and the owner of Batson Group Marketing and PR for 25+ years. She currently serves on the Board of Directors for Women’s Power Networking and is the co-organizer for their Crabtree Chapter. Martin Brossman and Anora McGaha selected the chapter she wrote on public relations for inclusion in their book Social Media for Business. She lives in Raleigh with husband Jon Batson, an award-winning author, songwriter and publisher. www.BGMPR.com  Eileen@BGMPR.com 919.413.2318