Monday, February 8, 2010

Client News Release: Has Author Lee Kessler Uncovered the Ultimate Asymmetrical Weapon in “White King Rising”?

Readers of Lee Kessler’s novels, “White King and the Doctor” and “White King Rising,” are finding the answers they seek to the question “What’s happening to America?”

Los Angeles, CA – February 08, 2010 – The concept of asymmetrical war and weaponry has been with us since before the time of the Greeks and Romans. It is a term utilized by insiders, military strategists and some media pundits to describe the assault on America by terrorists.

When asked about asymmetrical warfare, Lee responded, “It is exactly the type of warfare implemented by the real life terrorists in my novels, White King and the Doctor and White King Rising. A thumbnail definition of this type of warfare is when one side uses its strengths to overcome its opponents’ weaknesses. Such struggles often involve strategies and tactics that are unconventional and may not necessarily be militarized. The term is rarely used or even seen by the average citizen.”

She went on to say, Fourth Generation Warfare (4GW) is conflict characterized by a blurring of the lines between war and politics, soldier and civilian. It is a type of warfare that weakens one’s will to win using a number of elements including terrorism, direct attacks on the enemy's culture, and highly sophisticated psychological warfare—especially through media manipulation and lawfare. Lawfare is a type of asymmetrical warfare waged via the use of international law to attack an opponent on moral grounds, with an objective of winning a public relations victory.”

In White King and the Doctor and White King Rising, Lee Kessler exposes the fourth-generation warfare tactics and the asymmetrical weapon used by terrorist Ayman Al-Zawahiri to bring down the United States from within. Ex-CIA analyst James Mikolas and Andrew Weir, his young Grand-master chess champion partner, together with Brian Washington Carver, a star collegiate football player and computer “gamer,” work out a plan to stop Zawahiri from triggering his doomsday scenario against the United States—set to launch June 30, 2011.

For more information about Lee Kessler, read a preview, and watch the televised interview, visit http://www.whitekingrising.com/  White King Rising and White King and the Doctor are available in bookstores and online.

About Lee Kessler
Lee Kessler is a television actress, author, playwright, and stage director. Her career in Hollywood and New York spans 35 years and includes dozens of guest starring roles in episodic TV, mini-series and movies-of-the-week and was submitted for Emmy nominations for her starring roles in Collision Course and Which Mother Is Mine? She co-starred with Peter O'Toole in Creator. Her play, Anais Nin - the Paris Years was produced in New York and Los Angeles, with a subsequent tour on the West Coast. She directed the West Coast premiere of A.R. Gurney's Who Killed Richard Cory? Visit http://www.whitekingandthedoctor.com/  and http://www.whitekingrising.com/  Fan Lee at http://www.facebook.com/LeeKesslerStoryteller


Media Contact:
Eileen Batson | Batson Group Marketing and PR | 919.327.5021 | BatsonGroup@yahoo.com

Sunday, December 27, 2009

Raleigh Small Business Experts Eileen Batson and Alice Osborn Conduct Blogging for Business Workshop



Triangle businesses owners learn value of blogging from Writer/Editor Alice Osborn and Marketing/PR Specialist Eileen Batson at January 13, 2010 workshop.

Raleigh, NC, December 27, 2009 – Offering an introductory blogging workshop bi-monthly and a more advanced workshop quarterly, Marketing/PR Specialist Eileen Batson and Writer/Editor Alice Osborn, help Triangle business owners, C-level execs, nonprofit directors, mompreneurs and writers understand the how, why and importance of blogging to reach their goals.

When Business Week’s cover proclaimed “Your customers and rivals are figuring blogs out”; their advice was “catch up…or catch you later,” businesses large and small felt the need to join the blogosphere.

“Blogging is big!” said Eileen Batson, owner of the Raleigh based company Batson Group Marketing and PR. “Want to be seen as an expert in your field? Want to engage your customers and increase retention and sales? A blog gives you the opportunity to easily share what you know with people across town and around the world who are interested in who you are and what you offer.”

Batson went on to say “In the 2008 Social Media White Paper by New Media Lab in Austin, statistics show Blogger.com grew 68% in 2008. In the US alone 26.4 million new blogs were started, 60.3 million people read blogs, and American bloggers spend 3.5 times longer on the web than watching TV.”

Alice Osborn, an award winning published poet and creative writing instructor, advises bloggers that “while there are many different elements and components to a successful blog, having compelling and engaging content on a consistent basis is key.”

The next introductory Blogging for Business Workshop is January 13, 2010 from 7:00pm-9:30pm at Calm and Sense in the Glenwood Village Shopping Center, 2603 Glenwood Avenue in Raleigh. Seating is limited to 25 attendees and costs $30. Register online at http://budurl.com/B4BJan2010 or call 919.787.1799.

About Eileen Batson
As the owner of Batson Group Marketing and PR for 20+ years, her clients cover a broad spectrum of industries and locations. She helps clients “think outside the box” when they want to be well known, well thought of and well remembered by providing media/press releases, marketing research, a variety of marketing collateral and help with social media. She consults, holds workshops and speaks on social networking, PR, marketing and blogging. In 2009, Eileen produced the Raleigh House Concert Series and was on the steering committee of the Women Helping Women Expo in Raleigh. She is active as an organizer of the Women’s Power Networking Group Coffee and Contacts. Visit Eileen on Facebook/EileenBatson, Twitter@ebatson and her blog http://www.batsongroupmarketingandpr.blogspot.com/ and her FanPage at http://budurl.com/BGMPRFanPage Contact her at BatsonGroup@yahoo.com  or 919.327.5021

About Alice Osborn
Alice Osborn (M.A., English, NC State) is an award winning published poet, creative writing instructor, seminarist and the author of Right Lane Ends (Catawba, 2006). She is an Artist in the Schools writer-in-residence for the United Arts of Wake County and is also a former Raleigh Charter High School English teacher, a freelance editor and writes for Wake Living Magazine and “Our Lives” in the News & Observer. She is currently working on her next collection of poems and her first novel. Visit Alice at http://www.aliceosborn.com/  Contact her at Alice@AliceOsborn.com  or 919.971.9414

Media Contact
Eileen Batson - Batson Group Marketing and PR - BatsonGroup@yahoo.com  - 919.327.5021

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Marketing and PR Tips


BGM&PR - Providing marketing research, graphic design, promotional materials, press releases and gift incentives for over 20 years.

MARKETING TIP:

Google Analytics - A good web statistics service that keeps you up to date on: number of visitors, page views, most viewed pages, where you’re traffic is coming from, what keywords people used to find your site and more! It lets you to select any time frame you want to look at (last week, last month, etc.).

PRESS RELEASE TIPS:

How Often Should You Send Press Releases?
In today's high-tech age of mass communication rapidly disseminated, just one press release is generally not enough.

While you don't want to 'flood the market' with repetitive information, it's important to keep your news on the forefront of media attention.

Once a week is a good barometer to measure the media interest but DO NOT SEND the same information every week. DO SEND a weekly press release with a new piece of news or a new angle to your product or business.

Every improvement, addition or activity related to your product or service is essentially news to the public. Make the release interesting terms and angle it for media interest.

You have your name in print on a regular basis if you are hoping to draw clients or customers.

Each week, write a release following up on the media interest. When you run out of new interest, find a new aspect of your product or service and elaborate on that. Remember, keep it newsworthy to keep your name in the news.