Tuesday, June 17, 2008

Wake Up - It's Web 2.0

It has been a a hot and busy day here in Raleigh, NC. Chatted with the webmaster of the NC Songwriters Co-op to get the site ready for the 11th Annual Song Contest; working on my Linkedin profile, writing and receiving recommendations, and inviting folks to link with me; taking time to eat and read a bit. I still have a lot to get done on my Facebook site. If I only could remember my password?? I am admittedly a novice at this and pedaling as fast as I can to catch up.

Anywhoooo…

An acquaintance of mine here in Raleigh specializes in this brave new world. She suggests about 10% of our "business" time should be social networking and blogging (SNB - my abbr). If you have a 40 hour work week (remember them?) then 4 hours a week should be devoted to SNB.

Just having a website just doesn't seem to cut it in today's interactive world where "collaborative spaces that allow users to more actively participate in the process of creating and sharing content" is what's happening. I have decided that my website for my business is a blog and am working on it daily. You are reading it now.

Actively blogging, and SN sites like MySpace, Linkedin, Facebook, social news sites like reddit, video sites like YouTube, and phones that do everything but the dishes and laundry are the way news travels in the 21st Century with more on the way.

In our Web 2.0* world (just having a web site was Web 1.0) social networking (SN) is one of the variety of characteristics of Web 2.0 a term that has been in use since 2004.

Some refererences re Web 2.0 are below.

Deloitte & Touche 2008
"Web 2.0 is widely acknowledged as a more sophisticated, second generationapproach to the World Wide Web, leveraging more powerful development tools and platforms to create interactive, collaborative spaces that allow users to more actively participate in the process of creating and sharing content."

Wikipedia has a fountain of info re Web 2.0 and blog,wikis,podcasts, RSS feeds, social software and APIs (Application Programming Interfaces)

According to David Best 01/11/2006, among the characteristics of Web 2.0 are: rich user experience, user participation, dynamic content, metadata, web standards and scalability.

Stephen Fry, who writes a column about technology in the British Guardian newspaper, describes Web 2.0 as: "…an idea in people's heads rather than a reality. It’s actually an idea that the reciprocity between the user and the provider is what's emphasised. In other words, genuine interactivity, if you like, simply because people can upload as well as download."

Hope this was of some use for you. Gotta go. Am doing a presentation tomorrow on "The Importance of Press Releases". Figure I should bring examples of well-written vs. poorly written. Should be fun

Flourish and Prosper,
Eileen