Sunday, December 27, 2009

Raleigh Small Business Experts Eileen Batson and Alice Osborn Conduct Blogging for Business Workshop

Triangle businesses owners learn value of blogging from Writer/Editor Alice Osborn and Marketing/PR Specialist Eileen Batson at January 13, 2010 workshop.

Raleigh, NC, December 27, 2009 – Offering an introductory blogging workshop bi-monthly and a more advanced workshop quarterly, Marketing/PR Specialist Eileen Batson and Writer/Editor Alice Osborn, help Triangle business owners, C-level execs, nonprofit directors, mompreneurs and writers understand the how, why and importance of blogging to reach their goals.

When Business Week’s cover proclaimed “Your customers and rivals are figuring blogs out”; their advice was “catch up…or catch you later,” businesses large and small felt the need to join the blogosphere.

“Blogging is big!” said Eileen Batson, owner of the Raleigh based company Batson Group Marketing and PR. “Want to be seen as an expert in your field? Want to engage your customers and increase retention and sales? A blog gives you the opportunity to easily share what you know with people across town and around the world who are interested in who you are and what you offer.”

Batson went on to say “In the 2008 Social Media White Paper by New Media Lab in Austin, statistics show grew 68% in 2008. In the US alone 26.4 million new blogs were started, 60.3 million people read blogs, and American bloggers spend 3.5 times longer on the web than watching TV.”

Alice Osborn, an award winning published poet and creative writing instructor, advises bloggers that “while there are many different elements and components to a successful blog, having compelling and engaging content on a consistent basis is key.”

The next introductory Blogging for Business Workshop is January 13, 2010 from 7:00pm-9:30pm at Calm and Sense in the Glenwood Village Shopping Center, 2603 Glenwood Avenue in Raleigh. Seating is limited to 25 attendees and costs $30. Register online at or call 919.787.1799.

About Eileen Batson
As the owner of Batson Group Marketing and PR for 20+ years, her clients cover a broad spectrum of industries and locations. She helps clients “think outside the box” when they want to be well known, well thought of and well remembered by providing media/press releases, marketing research, a variety of marketing collateral and help with social media. She consults, holds workshops and speaks on social networking, PR, marketing and blogging. In 2009, Eileen produced the Raleigh House Concert Series and was on the steering committee of the Women Helping Women Expo in Raleigh. She is active as an organizer of the Women’s Power Networking Group Coffee and Contacts. Visit Eileen on Facebook/EileenBatson, Twitter@ebatson and her blog and her FanPage at Contact her at  or 919.327.5021

About Alice Osborn
Alice Osborn (M.A., English, NC State) is an award winning published poet, creative writing instructor, seminarist and the author of Right Lane Ends (Catawba, 2006). She is an Artist in the Schools writer-in-residence for the United Arts of Wake County and is also a former Raleigh Charter High School English teacher, a freelance editor and writes for Wake Living Magazine and “Our Lives” in the News & Observer. She is currently working on her next collection of poems and her first novel. Visit Alice at  Contact her at  or 919.971.9414

Media Contact
Eileen Batson - Batson Group Marketing and PR -  - 919.327.5021


Sunday, December 13, 2009

NEWS RELEASE: "White King Rising" Book Signing with Internationally Known Author and Actress Lee Kessler

At book signing, December 19 at 4pm in Clearwater, FL for “White King Rising,” the anticipated sequel to “White King and the Doctor,” actress and novelist Lee Kessler will discuss - Is there a Fifth Column at work undermining our culture?

Clearwater, FL - December 13, 2009 – Artists in Action Fine Arts Gallery, 400 Cleveland Street, Clearwater, Florida will host internationally known author and actress Lee Kessler on Saturday, December 19th at 4:00pm. Kessler will sign and discuss her latest book White King Rising - a fascinating suspense novel taken from today’s, and possibly tomorrow’s, headlines.

White King Rising is the story of ex-CIA analyst James Mikolas and Andrew Weir, his young Grand-master chess champion partner. After discovering the location of the world’s second-most-wanted terrorist—Ayman Al-Zawahiri and what strategy he would use to bring down the United States from within; Mikolas, "The Kid", and a most unlikely ally, devise a game plan to outmaneuver "The Doctor" and save "The White King."

When asked how she came to write the books Kessler replied, "Subsequent to the events of 9/11, I held the paradoxical hope that the devastation of that day might be the saving grace of our troubled country—that Americans would become more united. Instead, we have become more divided than at any point in my lifetime. I asked myself what could be at work here? Was there possibly a 'Fifth Column' in the United States whose purpose was to destroy our solidarity? A visit to the FBI’s 'Most Wanted Terrorists' site revealed a provocative omission. I decided to probe it. The result was White King and the Doctor and the just released sequel White King Rising."

The book-signing event is free and open to the public. The afternoon event will include a discussion about the wide range of sociological phenomenon that appear to be undermining our culture – are they connected and could this story be true? For more event information contact Marcy Sanders at 818.400.1667.

Visit to see the book trailer and take advantage of the holiday special.

About Lee Kessler

Lee Kessler is a television actress, author, playwright, and stage director. Her career in Hollywood and New York spans 35 years and includes dozens of guest starring roles in episodic TV, mini-series and movies-of-the-week and was submitted for Emmy nominations for her starring roles in "Collision Course" and "Which Mother Is Mine?" She co-starred with Peter O'Toole in "Creator." Her play, "Anais Nin - the Paris Years" was produced in New York and Los Angeles, with a subsequent tour on the West Coast. She directed the West Coast premiere of A.R. Gurney's "Who Killed Richard Cory?" Find out more about Lee Kessler, White King and the Doctor and White King Rising at  Be her fan on Facebook at

About Artists in Action International (AIAI)

Artists in Action International is a dynamic organization that firmly believes in using art; whether it be paintings, sculptures, music, poetry, literature, dance, film or theater to literally impact the world. AIAI believes, artists have one of the most important jobs in society – to imbue our culture with life. AIAI is the vehicle to help artists accomplish their goals. Visit  Gallery Address: 400 Cleveland Street, Clearwater, Fl.

Media Contacts:

Eileen Batson, Batson Group Marketing and PR to schedule Ms. Kessler for book signings and interviews - 919.327.5021

Artists in Action International – Jack Potter - 727.812.8982 -


Tuesday, November 17, 2009

CLIENT NEWS RELEASE: Olalah Njenga, CEO YellowWood Group, Honored as Finalist in 6th Annual Stevie ® Awards for Women in Business

Olalah Njenga, CEO YellowWood Group, was named a Finalist in the Lifetime Achievement category in the 6th annual Stevie Awards for Women in Business. The Stevie Awards for Women in Business honor women executives, entrepreneurs, and the companies they run – worldwide. The Stevie Awards have been hailed as the world’s premier business awards.

Raleigh, NC -- Nov 17,2009 – YellowWood Group, LLC, CEO and Marketing Strategist Olalah Njenga was honored as one of six Finalists in the Lifetime Achievement category in the 6th annual Stevie Awards for Women in Business. The Stevie Awards were presented in 54 categories including Best Overall Company, Best Executive, and Best Corporate Social Responsibility Program. More than 1,100 entries were submitted for consideration.

The Stevie Awards for Women in Business honor women executives, entrepreneurs, and the companies they run – worldwide. The Stevie Awards (Stevies for the Greek word “crowned’) have been regarded as the world’s premier business awards.

The awards were presented during a ceremony at the Marriott Marquis Hotel in New York City. Cheryl Casone of Fox Business Network served as the Mistress of Ceremonies. The event was broadcasted live nationwide on radio by the Business TalkRadio Network.

In addition to Olalah Njenga’s leadership at Yellowwood Group, Olalah is a volunteer business counselor for SCORE®, an Advisory Board member for the Business & Industry Services division of Wake Technical Community College and serves as an entrepreneurial Advisory Board member for the Women’s Business Center in Durham NC. She is a member of the National Speakers Association and served as an entrepreneurship coach for the Kenan-Flagler School of Business at the University of North Carolina, Chapel Hill.

"I’m deeply honored to be recognized as a Stevie Award Finalist. Though I’ve been chosen as a Lifetime Achievement finalist for my personal accomplishments; it’s really about teamwork at YellowWood. Our talented and passionate professionals share our commitment to excellence and take our philosophy to heart; do business with integrity, honor relationships and look for the 3-way win.” said Njenga.

She went on to say “The category winner, Jennifer Openshaw, Founder & President of WeSeed and Women's Financial Network is an exceptional businesswoman, I’ve admired Ms. Openshaw for many years as she is a long-time advocate for families and working Americans and a nationally known financial commentator and advocate. I am privileged to be a finalist in a category with her.”

Finalists were chosen by business professionals worldwide during preliminary judging. Members of the Awards' Board of Distinguished Judges & Advisors and their staffs selected Stevie Award winners from among the Finalists during final judging.

“Being named a Finalist in The Stevie Awards for Women in Business is an important achievement,” said Michael Gallagher, president of the Stevie Awards. “It means that independent business executives have agreed that the nominee is worthy of recognition. We congratulate all of the Finalists on their achievement.”

The Stevie Awards for Women in Business are produced by the creators of the prestigious American Business Awards. Details about The Stevie Awards for Women in Business and the list of Finalists in all categories are available at

About Olalah Njenga -- Olalah Njenga is the Chief Executive Officer and Senior Marketing Strategist at YellowWood Group. She works with growing and mid-size companies that want to align marketing strategies with sales goals. She is the creator of the Marketing With Ease™ marketing coaching system for small business owners, which was featured in the book “Perfecting Your Pitch”, by Office Depot® advisor, Nancy Michaels. Olalah is a member of the National Speakers Association and conducts workshops, provides training and speaks professionally on a variety of business topics including strategic marketing, market penetration, differentiation, brand equity and profitability. Her book, “37 What Were They Thinking Moments In Marketing”, is scheduled for release in late 2009. YellowWood Group 919.783.4101

About The Stevie Awards -- Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, The Stevie Awards for Women in Business, and The Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at  Sponsors of the 6th annual Stevie Awards for Women in Business were the Business TalkRadio Network, Covario, Inc., Key4Women and KeyBank. Localization partner of the 2009 Stevie Awards was Lionbridge.

Media Contact -- Eileen Batson | Batson Group Marketing and PR |  |

Monday, November 2, 2009

PR: Secrets of College Selection, Admission and Affordability Revealed at Free American College Planning Foundation Workshop

Miles and Letha Costin of Innovative Advisors host free College Planning 101 workshop Nov. 9 in Raleigh to help Triangle families negotiate the maze of college planning and funding.

Raleigh, NC -- November 4, 2009 – College bound high-school students and their parents are invited to attend the free American College Planning Foundation workshop at the Millbrook Exchange Community Center, 1905 Spring Forest Rd in Raleigh. The workshop runs from 7:00-8:30pm.

The American College Planning Foundation partnered locally with Innovative Advisors to provide the free 90 minute workshop in order for parents and students to get the vital information they need regarding college planning in today’s competitive admission process.

Miles & Letha Costin, of the Raleigh based company, are the Regional Directors for American College Planning Foundation in the Piedmont, NC area.

“While most college planners simply try to help parents save more, Miles and I look for ways to make college cost less. One of the cornerstones of our philosophy is making sure that the student is looking at the right colleges for the right reasons.” stated Letha Costin, Vice President of Innovative Advisors, Inc.

Miles Costin, Certified College Planning Specialist (CCPS) and President of Innovative Advisors went on to say, “When it comes to college admissions, our motto is ‘The more you know, the less you pay.’ Students and parents learn how to navigate the college maze and avoid costly mistakes.”
The November 9 free workshop will cover:

* Selection, admissions, and funding issues with in-state and out-of-state public & private colleges;
* Using personality & career assessments to select majors that match students’ interest, abilities, and values;
* Getting scholarships and other free money from your community service hours;
* Critical information you haven’t heard about completing financial aid forms;
* Reducing out of pocket college costs when you don’t qualify for financial aid;
* and much, much more

To reserve your seat for College Planning 101 call (919) 841-0170

Together, Miles and Letha Costin create a "dynamic duo" as they provide both the education and tools for clients of all ages to safely reach their college, lifestyle, and financial dreams.

Innovative Advisors “Where the future looks bright!” can be found online at

About Innovative Advisors, Inc.
Miles & Letha Costin are Regional Directors for American College Planning Foundation; a non-profit organization. As volunteers of the ACPF, they provide college planning workshops, personality assessments for college bound students, and college cost estimates for parents free of charge. In business for over 10 years, Innovative Advisors helps their clients find creative ways to make the most of their assets, while paying for college and/or saving for retirement. Services include one-on-one private coaching for students, essay writing workshops, essay reviews, student and parent guidance for college appeals, college funding plan designs and more. Address: The Forum One 8601 Six Forks Rd. #400 ~ Raleigh, NC 27615 T: (919) 841-0170 Email:

Eileen Batson
Batson Group Marketing and PR
(919) 327-5021

Friday, October 30, 2009

Media Release: Raleigh Master Stylist Luis Rios Conquers Frizzy Hair with Keratin and Collagen Rich La Brasiliana Hair Treatment

Luis Rios, NY/London trained master stylist at Raleigh’s award winning hair salon, Douglas Carroll, transforms dry, frizzy hair to shiny, smoother, more manageable hair with La Brasiliana Keratin treatment with Collagen.

Raleigh, NC -- October 30,2009 -- If you are one of those folks whose hair frizzes up and out in humid weather, welcome the La Brasiliana Keratin treatment with Collagen. This restorative hair treatment replenishes the condition of the hair without damaging it and can be used on all hair types - curly, wavy or straight. Bleached, highlighted, permed or straightened, any chemically treated hair can especially benefit.

“Keratin is a natural substance and the primary protein in hair, skin, and nails. Since La Brasiliana is keratin based, the process gives hair the ability to return to its original healthy, shiny, smooth state while the collagen improves the hair’s elasticity.” said Luis Rios, master stylist at Douglas Carroll Salon, Spa and Boutique.

Rios went on to say that his clients find that “styling and caring for their hair after a La Brasiliana is much faster and easier - practically effortless. No matter the humidity or weather they love their frizz free hair and how it makes them feel!! As clients repeat the treatment every few months, they will be able to observe the continuous improvement of their hair.”

To introduce the new service Rios is offering a 50% discount for first time clients. The treatment includes the supporting shampoo and conditioner for at-home care. The standard salon fee depends on the length of hair, but is no more than $250. For more information, contact Luis at Douglas Carroll Salon (800) 774-0193, or (919) 876-5411 or

About Master Stylist Luis Rios
NY and London trained with more than 37 years experience, Luis is among the best in the world. His passion is working with his hands to ensure people look their best and feel confident about who they are. Rios specializes in cutting, styling, advanced treatments and color techniques for men and women, as well as special occasion styling and up-dos. Contact Luis at the salon (919) 876-5411 or (919) 302-0636. Email Luis at Se habla español.

About Douglas Carroll Salon
Douglas Carroll Salon is an award winning hair salon, full service day spa and unique clothing boutique. Totally dedicated to their clients and all aspects of their profession, they stay in tune with the latest fashion and beauty trends from all over the world; offering a combination of talent, creativity, good sense, and continuous education in product and technical knowledge. The N. Raleigh salon is located in the Sutton Square Shopping Center, 6325-61 Falls of Neuse Road, Raleigh, NC 27615. Visit online at Call (800) 774-0193 or (919) 876-5411

Eileen Batson
Batson Group Marketing and PR
(919) 327-5021


Sunday, October 11, 2009

MEDIA RELEASE: Sustainable Furnishings Council’s GREENleaders Program Accredits Denise Whitley of Interior Concepts

Denise Whitley, of Interior Concepts Raleigh, NC; Interior Designer, Certified Re-Designer and Home Stager, has added GREENleaders Accredited Professional to her certifications.

Raleigh, N.C. – October 11, 2009 – With over 17 years experience in the Interior Design Industry, Denise Whitley is now one of a handful of Triangle designers to offer sustainable design practices to her residential interior design, re-design and home staging clients.

“The Sustainable Furnishings Council’s (SFC) GREENleaders training program I recently completed is the most comprehensive one available in green home furnishings. The curriculum provides manufacturers, reps, retailers and designers with the knowledge and credentials to differentiate us as experts in sustainability.” commented Denise Whitley.

Denise went on to say, “With the current situation in our country, I feel it is more important than ever to surround ourselves with beautiful, sustainable and livable spaces. By re-designing just one room, you could bring harmony and balance to your home. It will take just a few hours to start enjoying what you have all over again.”

Jeff Hiller, President of the Sustainable Furnishings Council (, and GREENleaders developer, says “As an organization we are particularly proud to offer the first substantial educational content for our industry. With this program, we in the home furnishings industry have the opportunity to understand not only the detrimental effects we cause to the environment, but perhaps more importantly, the solutions for mitigating these effects through our practices.”

SFC is a Chapel Hill based non-profit and is considered the leading organization in green home furnishings with the best opportunities for education and networking.

About Denise Whitley of Interior Concepts
Interior Concepts is a full-service interior design firm designing residential interiors from luxury homes to individual casual spaces. Denise is a One-Day Stager and Re-design Professional, an Associate Member of the Interior Design Society (IDS), a Certified member of GREENleaders and One Day Decorating Alumni Association (ODDAA) and an Affiliate Member of the Home Builders Association of Raleigh-Wake County, NC Visit Contact Denise at or call (919) 345-0040

Eileen Batson – Batson Group Marketing and PR (919)327 -5021
Susan Inglis - SFC/Executive Director (919) 967-1137

# # #

Monday, September 21, 2009

PRESS RELEASE: Is the terrorist plot revealed in “White King Rising” by Lee Kessler fact or fiction?

White King Rising, Lee Kessler's sequel to White King and the Doctor continues to connect the dots that could lead to America's demise in the War on Terror.

Los Angeles, CA -- When Lee Kessler first wrote WHITE KING AND THE DOCTOR she knew she was on the right track about how terrorists think and the dangers we as Americans face when Steve Luckey, International Counter Terrorist Specialist and Security Consultant wrote, "Lee Kessler gets it! She connects the dots."

"Sam" Warner, former NASA Public Affairs Officer & Strategic Communications Consultant, Fairfax, VA says, "In WHITE KING RISING, Kessler's sequel to WHITE KING AND THE DOCTOR, Lee Kessler again displays her depth of intellect and immense talent for seamlessly weaving fiction amidst real-time factual events and people in the current War on Terror. Her ability to connect seemingly random unrelated "dots" delivers a chilling shiver at the absolute plausibility of this back story aimed at America's total demise. You cannot help but ask the frightening question, IS it fiction? ...WHITE KING RISING should be required reading for all those in the military and intelligence communities. And anyone concerned with our nation's security, indeed its viability, needs to read Kessler's brilliant and revealing work."

The "dots" refer to signs of a massive Fifth Column activity imbedded in the United States which has unwittingly been aiding Al-Qaeda. Kessler uncovered something so important she felt that the outcome of the War on Terror depended on it being known.

Major General Paul Vallely, Retired US Army, Chairman of Stand Up America and former Senior FOX NEWS Military Analyst, told Kessler that WHITE KING AND THE DOCTOR, gets it right on how and why Al-Qaeda is dividing America.

In a Fox and Friends interview with Kessler and Vallely, show Co-Host Gretchen Carlson commented that WHITE KING AND THE DOCTOR is a "must read for military commanders." Vallely agreed and went on to say that he told Lee she "had to complete the book because it is a novel based on actual events about the second in command . . . 'the Doctor' who masterminds the operations that have been carried out by Al-Qaeda. So I think every American should read this book ... and those from the Middle East... to understand what happened with Al-Zawahiri and find out who the White King is."

WHITE KING RISING promises to capture the reader and complete the story in an unexpected manner.

As one of only 121 Dazzling Daughters of the American Revolution, Lee Kessler’s passion to ensure America’s freedoms remain intact, and that the country her forefathers fought for and founded remains a free Republic, drives her writing.

Keep an eye out for WHITE KING RISING in the upcoming weeks.

About Lee Kessler
Lee Kessler is an Emmy nominated television actress, author, playwright, and stage director. Her career in Hollywood and New York spans 35 years and includes dozens of guest starring roles in episodic TV, mini-series and movies-of-the-week and was submitted for Emmy nominations for her starring roles in Collision Course" and Which Mother Is Mine? She co-starred with Peter O'Toole in Creator. Her play, Anais Nin - the Paris Years"was produced in New York and Los Angeles, with a subsequent tour on the West Coast. She directed the West Coast premiere of A.R. Gurney's Who Killed Richard Cory? Find out more about Lee Kessler, WHITE KING AND THE DOCTOR and WHITE KING RISING at

Media Contact:
Eileen Batson | Batson Group Marketing and PR | 919.327.5021 |

Friday, September 18, 2009

Guest Blogger: Anthony S. Policastro

Eileen, thank you so much for helping me with this blog tour and your support.

Both of my novels,DARK END OF THE SPECTRUM and ABSENCE OF FAITH, both mystery/thrillers, were written out of fear, universal fears that I believe all of us consider at one time or another.

DARK END OF THE SPECTRUM is about Dan Riker, a computer security expert whose family is kidnapped by digital terrorists who take over the power grid and cell phone network and hold the United States hostage. Dan is the only one with the know-how to stop them, but the hackers have his family and he must decide to save his family or save millions of people.

While I wrote this book the fear of losing my own family pervaded my thoughts and I wrapped a plot around this fear using the latest wireless technologies and a lot of imagination. I still have my family and the thought of losing them is unimaginable. This was the fuel for DARK END OF THE SPECTRUM.

Dan's life is well planned, predicted and uneventful like most of our lives and I wanted to see how Dan would react when all of that is shattered in an instant when his family disappears.

Does Dan have the courage to save his family or will he just give up because he never had to face such insurmountable odds? Will he save millions of people whose lives are threatened by the terrorists or will he save his family? The book is not just about technology.

These are some of the questions I addressed in the book and when or if you read the book you may ask yourself these same questions and maybe better understand your own capabilities.

ABSENCE OF FAITH also addresses universal fears when residents in a highly-religious small town have horrible near-death experiences and wake up with burnt skin.  They believe they went to hell and that God has abandoned them. Matters get worse when a local Satanic cult emerges and wins over many residents.

My fears of losing all hope and all faith in the face of a downturn in life is what spawned ABSENCE OF FAITH. Again, I was interested in how people would react if you stripped them of all hope and faith. Would they pick themselves up and continue their lives? What would they do when this great fear overtakes them.

These are the questions I address in ABSENCE OF FAITH.

Bestselling author and psychic Sylvia Browne writes in her book, Prophecy, that, "...our beliefs are the driving force behind our behavior, our opinions, our actions. Without faith, without our beliefs, we're lost."

I have always been interested in religion and why and how it has such a powerful hold on all of us and what would happen if it were taken away.
I not only wanted my books to entertain, but I also wanted them to inspire, educate and leave readers with something to think about after they put the book down for the last time. I wanted the books to be relevant to people's lives today and some of the problems we all face in the journey of life. I hope my books are that and more.

Both DARK END OF THE SPECTRUM and ABSENCE OF FAITH are available as paperbacks from Outer Banks Publishing Group, and as ebooks from and the Amazon Kindle.
Both books will soon appear on Barnes and Noble's new ebook site.

Visit my blogs for tips on writing, publishing, and books, WRITING IS ABOUT PUTTING YOURSELF TO WORDS and THE WRITER'S EDGE.

Interviews can be found at

The Lulu Blog
Ask Wendy - The Query Queen


Sunday, September 13, 2009

Best Tool to Shrink URLs

What is BudURL? A cool tool for compacting long urls.
What kind of power would you have if you could not only shrink a long url, but also add notes and tags along with detailed analytics like you have on your website? Detailed statistics is marketing nirvana, but your website statistics only cover your website. What about social networks, emails, print marketing materials, presentations, etc. The list goes on and on! BudURL gives you the power to quantify this traffic and make decisions that were once a shot in the dark.  BudURL. Shrink. Track. Grow.

Which compacting tools do you like?

Saturday, August 29, 2009

42 Web Site and Blog Marketing Strategies

This great list of website strategies was found at Maureen McHale's blog. She noted it was originally written by Steven Spenser and posted Pete Hollier's SEO Wizardry blog . My thanks goes out to them.

1. Most would top their list with SEO, but that’s putting the cart before the horse. You only get one opportunity to make a great first impression, so even before SEO I perform a Web-site usability analysis that examines graphic design, navigation, and whether the marketing copy is filled with the right kind of content to be effective.
2. Interesting, useful content that refreshes sufficiently to keep attracting return visits.
3. SEO and then submissions to search engines
4. Including URL and any sort of (newsworthy) offer or service in a press release; create separate social-media version and video news release
5. Disseminating the press release using wires and online distribution services (this can often generate multiple pass-along postings)
6. Cross-promoting the (newsworthy) offer abd; URL via pitches to traditional media: TV, radio, wire services, newspapers, consumer magazines, trade pubs–and their associated Web sites
7. Mass-media advertising that includes the URL, especially billboards & buses
8. Getting listed in expert-source directories for journalists
9. Setting up link exchanges with as many allied sites as possible
10. Securing listings on portals such as MSN and Craigslist
11. Securing listings in directories such as Yahoo, DMOZ,
12. Placements in Web sites of local media (papers, TV, radio)
13. Placements in (national) city guides (CitySearch, AOL CityGuide)
14. Listings in professional-resource or association/trade directories (online and offline)
15. Generating traffic by writing contributed articles and/or online columns for other sites, as well as print media (including op-eds with URL in the bio tag) and securing TV/radio interviews
16. Generating traffic by becoming a subject-matter expert at and imitators
17. Create a Wikipedia entry
18. Write and promote an e-book
19. Target news aggregators such as Mixx and social news platforms such as Newsvine
20. Secure listings in social bookmarking sites (such as Delicious) and social-recommendation sites (such as StumbleUpon)
21. Including URL in my e-mail signature
22. Offering value in news groups and mailing lists, where my signature will be seen
23. Secure editorial placements in topically relevant e-mail newsletters, printed newsletters and niche print pubs
24. Design and promulgate a useful (software) widget that will point users to my site for more services
25. Promote the site on MySpace, Facebook, LinkedIn, et. al.
26. Promote the site on microblogging channels
27. Promote the site via podcasts
28. Promote the site via blogs with RSS feeds
29. Promote via vlogs, v-casts (video podcasts) and promotional videos on YouTube and other video-sharing sites
30. Get listed in video search engines
31. Promote URL in newsletters optimized for mobile platforms
32. Create a mobile-optimized version of the regular site, formatted to display on mobile devices
33. Secure listings in mobile search directories
34. Create a logo with URL that can be downloaded as wallpaper to mobile devices
35. Create vlogs for mobile devices
36. Create video viral content for aggregators such as ViralBank and ViralMonitor
37. Purchase placements in Google’s AdSense platform for games
38. Purchase placements in virtual multiverse communities such as 2nd Life
39. Pay manufacturers for billboards inside 3-D virtual reality games
40. Pay manufacturers for promotional placements in standard computer games
41. Pay Web microcelebrities to recommend the site/service on their own blogs and videos
42. Use nontraditional advertising to reach captive audiences: Elevators, taxis, restroom stalls, dentists’ ceilings and/or video monitors, airports & other departure locations, gas-station monitors, sporting arena , ATMs, vending machines and digital reader boards.

About Steven Spenser: Steven Spenser, principal of Praxis Communication in Seattle, specializes in Internet marketing, public affairs and nonprofit PR. Steven has directed corporate communications for a Redmond software company and is an award-winning former editor and writer with The Associated Press and the The Seattle Times. His clients have included the government of the Russian Federation and Seattle E.coli victims organizing against Jack in the Box. Steven can be reached at View Steven Spenser's LinkedIn profile.

About Maureen McHale: Maureen McHale is a Central Florida resident seeking a marketing management career. Ms. McHale has over 13 years of traditional and internet marketing experience. Maureen has a passion for the internet, new technology and writing. For more information regarding Maureen McHale's qualifications and to see her full resume, please visit

Any you'd like to add or comment on?

Monday, August 24, 2009

Social Media Marketing Industry Report

Social Media Marketing Industry Report by Michael A. Stelzner

"We set out to uncover the “who, what, where, when and why” of social media marketing with this report. Nearly 900 of your peers provided the kind of insight that previously has not existed. In this report you’ll find:
  • The top social media marketing questions marketers want answered
  • How much time marketers are investing in social media
  • The benefits of social media
  • How time invested impacts results
  • The top social media tools
  • And much more! "

Get it FREE and pass it on! Learn more here

Love to hear back from folks on what tools you use and how social media is working for you!

Monday, August 17, 2009

Do Your Children Have Goals?

A friend of mine sent me an email describing what she has been up to and I thought it very useful to pass the content on.

She has been delivering a series of workshops to school kids for several years. One of the questions she asks them to to is to write down their goals in life.

Sadly, more than once, she found herself surprised when a child said he has no goal. They come to school because that's what kids do or because their parents will be angry with them if they don't. They go through the day suffering because they are forced to do things without any understanding, and without having any idea as to how it will really contribute to their lives.

After working with thousands of children, adults and businessmen, she observed that when a boy/girl, teenager, or an adult has no goals in life - they get bored easily. From this point on, the person's interest declines and the individual begins to look for games and "interesting" things to occupy themself.

With the lack of goals and without encouragement and guidance in their life about how to set worthwhile goals, the person - feeling emptiness - goes hunting for excitement. And this is the shortest road to violence. It starts with teasing others, using dirty words and cursing and moves on to strikes, alcohol, drugs, stabbing and worse.

Children and youths passively stare at TV and assimilate violence or play violent digital fights on their computer games. These are the values our environment gives them. Finally, an undesired goal is reached, a cemetery, or life without interest, full of boredom, hopelessness and despair.

She saw all this with her own eyes and also saw how it gets cured. There is a solution. You don't have to believe in it, just try it for yourself. Here it is below:

When youths are encouraged to observe and clearly write down their goals, they suddenly start to create a future. This is how it gets started.

Afterwards they, themselves, will explain to you why they need to study English and they will demand to be taught properly. They will explain to you why it is important for you to interpret things for them. If you will let them express themselves while observing that, they will see what is good for them and what won't contribute to longevity and a happy life.

She wanted me to share with you the goals Ortal wrote. She is an eight grader:

"My goals: I want to succeed in school until the 12th grade. I want to join the army - to be in the air force. After the army, I want to travel through South America and Mexico. I want to study photography, painting and sculpture, acting, fashion design, to be a writer with a column in a newspaper, and more things I would like to deal with.

I want to get married at the age of 24 and to have a house and a car of my own. I want to have 3 children. A girl, a boy and a girl with 5 year age differences. I want to succeed in educating my children in the best way possible.

I want to know 10 languages: English, Russian, Spanish, French, Italian, Portuguese, Arabic, Chinese, Hindi, and Japanese.

I want to travel all over Europe and the USA. I want to continue swimming and succeed in it.

I want to publish at least two books."

So who said kids don't have great goals to work for? Can you imagine this girl, knowing now so clearly what she wants from life, to easily give all that up?

If you, dear reader, doubt this, I recommend you do a little exercise and ask yourself, "what personal goal did I fail to reach?" I'm sure you will find at least one. Maybe you weren't encouraged to reach it too?

As a parent or an educator, your faith in their goals is what brings children to be true leaders for themselves, their environment, their family and country.

Believe in them, and they will grow to be capable people who will carry out their goals. And as a society, we will all benefit from that.

~ From an email from a lecturer of The Way to Happiness: A Common Sense Guide to a Happier, More Successful Life

For a free DVD and copy of The Way to Happiness go to"

The Way to Happiness Foundation International
201 E. Broadway, Glendale, CA 91205
Phone: (800) 255-7906 or (818) 254-0600 Fax: (818) 254-0555
Main Web site:

Triangle TRACKS For Tools Resources Activities for Carolina Kids visit

As always, comments are welcome!

Monday, August 3, 2009

Raleigh Author Jon Batson releases “Encounter in a Small Cafe and Other Short Stories"

Fans follow Award winning author Jon Batson's short story series. His descriptive narrative style is engaging and makes for entertaining reads.

Raleigh, NC, August 3, 2009 – No matter which type of fiction you enjoy reading, you will find a favorite in the short stories that make up the Summer Reading Book Series by award winning author Jon Batson.

“Readers will find a bit of tongue-in-cheek humor in some of my stories, while other tales are downright frightening, fact-based fiction.” said Batson

The August release of Encounter at a Small Café features 12 light fiction stories. Some romantic, some with a touch of mystery, there is even a charming flash fiction parable called "The Stone."

Encounter follows on the heels of his June book release of the 134 page dark fiction collection Murder at Thompson Bog and Other Short Stories which Batson describes as "five stories of dark and sinister intent. If you can't sleep, this won't help.”

For science fiction fans, late August brings six sci-fi shorts in his book Doll Bodies. Could stories in this sci-fi anthology be a future fact?

Batson’s blog “Maunderings of the Author” features the serialized version of his short stories; one episode per week updated on Thursday. The current story "Luna Nightmares" is from Murder at Thompson Bog.

Encounter at a Small Cafe and Murder at Thompson Bog are now available through Amazon in print or Kindle

About Jon Batson

Award winning songwriter and author Jon's historical fiction tales have won him first place twice in the Lower Cape Fear Historical Society’s Short Fiction Contest and Honorable Mention for his sci-fi tales in Writers of the Future contest. He lives in Raleigh, NC with his wife Eileen. Contact Jon through Midnight Whistler Publisher at

Media Contact For Interviews and Appearances:

Eileen Batson – Batson Group Marketing and PR 919.327.5021

Wednesday, July 29, 2009

Rant - What are the North Carolina legislators thinking??

What are the legislators thinking – we’ve got money lying around in sacks, just to pay more tax? We have to balance our budgets by adjusting our personal spending habits; it’s time they did as well.

I’d like to see some transparency in how our dollars and cents are spent – actual amounts and on what. A million here, a million there – "show me the money!" If they don’t know how to be less selfish with funds for their favored programs they should watch the budget-cutting scene in "Dave" at their own expense.

Here’s an idea – how about a series in the N&O devoted to what’s happening in government with a line item budget breakdown and accountability. It should not be too difficult to get the info, after all we still have the North Carolina public access law and the U.S. Supreme Court has ruled citizens seeking public information don't have to identify themselves. Would make for great investigative journalism.

If our elected officials want more pork for themselves I suggest they visit a local farm.

Friday, July 3, 2009

The Power Behind iSnare: How Article Marketing Can Take You to the Top

I thought this article by Zeke Camusio was worth passing on. He is dead on about getting articles posted online. Writing white papers is also key to getting on the radar.

"If you aren’t submitting your content to article sites, then you are missing the boat when it comes to article marketing. Article marketing goes beyond just link building – it puts your company’s name out there to a mass audience while increasing both traffic and rankings.

How can this be done? Check out the power behind iSnare( and how you gain MORE exposure by submitting to multiple article directories at ONCE!

How Does iSnare Work? For only $2, iSnare exposes your content to over 270 sites and thousands of readers and opt-in publishers—what a bargain! Think about your return on investment. For the amount of time that it takes you to submit to 200 plus sites, you could be concentrating on other projects. So $2 is definitely worth the small amount to pay to gain that kind of HUGE exposure!

iSnare’s article directory site allows anyone to register and submit original articles to it’s directory listing. There are many publishers on iSnare who need quality content to post on their sites.

iSnare’s submission process is user-friendly:
• Open up an account
• Upgrade to the Platinum level (or buy distribution credits)
• Submit articles and wait for editorial approval (from human editors!)

iSnare also submits to top article sites such as GoArticles and ArticleBase. iSnare doesn’t submit to EzineArticles ( ) – the top market leader in free article directories. Make sure to post articles to EzineArticles to reach an even BIGGER audience!

Benefits of Article Marketing If your traffic is slacking off and you’re falling behind in search engines, it might be time to increase your article submissions.
• Draws mass audiences to your site – By submitting to article directories, your content gets blasted out to thousands of online publishers. Those online publishers have millions of worldwide subscribers that expose both your content and site to these users. Watch as traffic increases and sales grow!

• You are seen as an “expert” in your niche – Another perk to article marketing is you become well-known as an expert in your industry. People grow to trust and respect your opinion because they find value in your content.

• Increases rankings in search engines – Articles include a source/bio box where you can include a link to your site. It’s very likely that people will click on your website link to learn more information. As those links grow so will your search engine rankings. When you market articles related to your site, you don’t have to wait for traffic. Results are immediate! Also, since you have quality content this only helps your chances in the future with increasing PR (PageRank).

• Effective marketing/advertising tool - Consumers don’t always purchase products or services immediately. Create articles as an information resource –customers learn more about your products and services and can make a better decision. As a result, they click on your site and choose your product or service to buy - MORE sales!

• Doesn’t break the bank! – The best part is that article submission sites are FREE and/or inexpensive. You don’t have to shell out big marketing dollars to market your company – just the time it takes to write and submit articles!

If you liked this article, please tell your friends about it. If you really liked it, feel free to publish it on your blog or website (please don't forget to mention as the original source)."

What sites do you post on or visit?

Monday, June 22, 2009

Award-winning writer Jon Batson releases first of Summer Reading Series: Murder at Thompson Bog and Other Short Stories

Raleigh author Jon Batson’s collection of short fiction fills three volumes – each it’s own genre. His descriptive narrative style is engaging and makes for an entertaining read.

Raleigh, NC, June 22, 2009 – The diverse nature of Jon Batson’s short fiction writing has won him awards for sci-fi to historical fiction.

“I ascribe to the adage ‘writers write’. I began and still am a songwriter, but felt a creative pull to write more than songs and musical theatre to tell a story. One morning I woke up with a dream running through my head based on an article I read about identity theft. I ran to the computer to get it down. The result was the action/adventure novella The Rands Conspiracy. That’s how it all began for me.” said Batson.

Batson’s writings range from micro, flash fiction, and short fiction to novels – Deadly Research written in 18 days for the annual NaNoWriMo Contest and a sci-fi saga currently titles The Trasaron Chronicles.

The tales of the Summer Series are organized by type of story and released monthly. “From a relentless summer night in New York City to the chilly mist over Thompson Bog, five stories of dark and sinister intent. If you can't sleep, this won't help” describes the June release of the 134 page read Murder at Thompson Bog and Other Short Stories. July will bring Encounter at a Small Café -- 12 light fiction stories and in August be ready for the six sci-fi shorts that make up Doll Bodies.

You can follow “Luna Nightmares” the serialized first story of Murder at Thompson Bog at or purchase the hard copy and eBook at or the Kindle version at Amazon.

About Jon Batson:

A storyteller at heart Jon has been writing songs and performing since his teens. Upon his move “back home” to North Carolina in 2005, he began his career as an author in earnest. His historical fiction tales have won him first place twice in the Lower Cape Fear Historical Society’s Short Fiction Contest and Honorable Mention for his sci-fi tales in Writers of the Future. He lives in Raleigh, NC with his wife Eileen. Contact Jon through Midnight Whistler Publisher at

Media Contact For Interviews and Appearances:
Eileen Batson – Batson Group Marketing and PR 919.327.5021

Women’s Center of Wake County Receives $2,000 Donation from Coffee and Contacts

Raleigh, NC, June 20, 2009, -- Coffee and Contacts: Power Networking for Women celebrated the success of the Women Helping Women Business Expo at their awards luncheon Friday with a $2000 check to The Women's Center of Wake County.

On hand to receive the check for The Women’s Center was Mary Lou Parsons, director of ABBEYGAIL’S Re-chic Boutique on Hillsborough Street, the Center’s up-scale women’s resale shop.

“This is fabulous. Thank you all for your hard work and generous donation. These funds will help us to assist the community through our programs and services that provide homeless women and children with support, basic needs and affordable housing.”

The Expo held earlier this month hosted over 70 professional women who showcased their products and services in a 3-hour event. Over $4,000 in gifts were raffled off with a grand prize of a 3-day cruise to Nassau on Carnival Cruise Lines compliments of Diane Bean of CruiseOne. Raleigh publications Women’s Edge and Skirt Magazine!,Costco Wholesale, The Wake County Shrine Club, Total Wine and a host of businesses lent their support as sponsors.

Sallie Matlack, head of the Expo steering committee made up of Cyndi Bulka, Dotty Bryn and Eileen Batson said, “We knew in our hearts we would accomplish our goal because our team of women worked tirelessly together to make it happen. Kudos go to our incredible organizers Shannon Saharski, Ingrid Beckman, Laurice Hewitt, Monique Wooley, Michele Little, Allison Auerbach, Denise Whitley, Yvonne Hanks, Jenna Boyd, Dawn Gupton, Claudia Acosta, and Monique Ruvido. A special thanks to all the sponsors, volunteers, exhibitors, attendees, and the extraordinary women of the Women’s Center. It would not have been the success it was without your support, dedication, time and effort.”

About Coffee and Contacts, LLC: Coffee and Contacts was co-founded by Jean Hedges and Jeanne Moyer in the spring of 2007. The women's networking group has grown from one chapter in N. Raleigh to 12 chapters throughout the Triangle and beyond. The primary aims of Coffee and Contacts are to help women grow personally and professionally and provide a base to network within to further the success of their business through referrals while creating durable friendships. Visit

About The Women’s Center of Wake County: The Women's Center of Wake County started over 20 years ago. Over the last 12 years, the Center has shifted focus in response to the most critical needs of women, addressing the growing issue of homelessness for single women with children. The board, staff and direct service volunteers have become strong advocates and service providers for those who are homeless or at-risk of becoming homeless. For more information, visit

For Coffee and Contacts: Eileen Batson Batson Group Marketing and PR 919.327.5021
For Women’s Center: Jean Williams 919.829.3711

Sunday, June 7, 2009

Coffee and Contacts' Women Helping Women Business Expo a huge success

Came upon a great magnet I'd like to share... "those who say it cannot be done shouldn't interrupt the people doing it."

Thanks to the team of determined women who pulled off this incredible event

Jean Hedges for the idea for a "vendor blender" that took on a life of it's own after the Executive Committee, Sallie Matlack, Dotty Bryn, Cyndi Bulka and myself, Eileen Batson got our hands on it.

The Raffle Coordinator Claudia Acosta and Director Monique Ruvido
Room Set-up Coordinator Monique Woolley and her Team - Jenna Boyd, Denise Whitley, Yvonne Hanks

Volunteer Coordinator Dawn Gupton and her Team - Letha Costin, Diane Moore, Phran Gatcher, Fay Sanders, Tonya Palmer, Chanda Tunstall, and so many others selling raffle and wine tickets and jumping in wherever they were needed.

Everyone who worked on getting sponsors especially Allison Auerbach, Michele Little, Sallie Matlack, Dotty Bryn.

Bless Laurice Hewitt for handling the financial end of this extravaganza and making sure the bags made it to the event.

Ingrid Beckman for the beautiful eye-catching postcards and poster designs.

Shannon Saharski for keeping track of the vendor signups

Jeanne Moyer for putting info up on the Coffee and Contacts website and taking photos with Alice Osborn at the event.

The Women's Center of Wake County for all the great work they do and especially Jean Williams, Jane Tobia and Holly Gray.

Our sponsors Costco, Skirt Magazine, Women's Edge magazine, Total Wine, Diane Bean of CruiseOne, and The Wake County Shrine Club

And to all the vendors and attendees who without their support nothing would have happened at all!!!

Love, health, prosperity and wisdom to you,
Eileen Batson
Batson Group Marketing and PR
Raleigh, NC
"Promotion Resistance Equals Non-Existence"

Tuesday, June 2, 2009

Gift Card Tips for Business and Personal Gifting

Gift cards are the most desired gift among women, and third-most desired gift among men, according to a survey by Needham, Mass.–based Tower Group. They are attractive to both givers and receivers for their ease of use.

Rich Killian, a past president of the Incentive Gift Card Council (IGCC), says...

* The best way to give a gift card is as an unannounced spot reward;

* Do it in person and in front of peers;

* Communicate the gift so that other workers see some reward;

* Personalize the gift card, put a letter with it;

* There's some trophy value with a gift card. You can share it with family or a friend, and say, 'I earned this for doing a good job.' You don't share with a friend that you got a cash bonus or how much that was. There's more lasting value if you can share it with more people."

Other tips
* For an alternative to the on-the-spot gift card presentation, post gift card on the company bulletin board and declare that the first employee to close a major deal would receive the prize.

* One of the reasons for corporate executives to hire an incentive professional is that they can and should monitor issues like a card-issuer's financial health.

* When an employer can tailor their incentives to the specific preferences of each employee, they increase their ability to attract and retain great staff. Of course, the employer also has to be doing all the other things right as well, in terms of providing an environment where an employee wants to work, to ensure the employee remains motivated.

* Gift cards create a memorable experience associated with the company.

To wrap up -- A gift card is best used as an incentive, And of course, the gift should be presented in person with an explanation of what the employee did to deserve it.

Eileen Batson
Order My Gift
Referral # 1645620 KEY: BAT

Monday, June 1, 2009

Fun, Friends, Food & Fundraiser for Women's Center of Wake County

Coffee and Contacts: Women’s Networking is hosting a fundraising event for the Women's Center of Wake County June 4th at the Shrine Club on Lead Mine in Raleigh. Over 70 professional women are showcasing products, services and providing valuable raffle items including a 3-day Cruise to Nassau.

Raleigh, NC -- The women’s networking group Coffee and Contacts, LLC announced that proceeds from the organization’s first “Women Helping Women Business Expo” will benefit the Women's Center of Wake County. The expo will be held at The Wake County Shrine Club 6015 Lead Mine in Raleigh, North Carolina on June 4, 2009 from 5:00 – 8:00pm.

The Women’s Center of Wake County assists the community through programs and services that provide homeless women and children with support, basic needs and affordable housing.

“We are pleased to have the support of Coffee and Contacts,” said Jean Williams, executive director of the Women’s Center of Wake County. “The hard work by the women of Coffee and Contacts in planning, promoting and holding this expo is appreciated as it helps the Women’s Center to service our clients and expand our visibility in the community.”

Over 70 professional women will be showcasing their products and services in the 3-hour event. Over $3,000 of gift items valued at more than $50 each will be raffled off with a grand prize of a 3-day cruise to Nassau on Carnival Cruise Lines compliments of Diane Bean of CruiseOne.

International award-winning Raleigh author
Diane Chamberlain, will be available to sign
her latest book Secrets She Left Behind from 5-7pm.

Raleigh publications Women’s Edge and Skirt Magazine!, Costco Wholesale, The Wake County Shrine Club, The Design Mill, and Batson Group Marketing and PR have lent their support as major sponsors of the event.

Donations of gently used upscale clothing and accessories for women and children are being accepted at the event for sale in the Women's Center resale shop Abbeygail’s.

“What started out as a simple ‘Vendor Blender’ for Coffee and Contacts’ 130+ chapter members has grown into a major fundraising event in the Triangle. Steering committee members Sallie Matlack, Dotty Bryn, Cyndi Bulka and Eileen Batson have done an exceptional job pulling all the elements together with the help of member volunteers.” stated Jean Hedges, co-founder of Coffee and Contacts.

Co-founder Jeanne Moyer went on to say, “Without the teamwork of the women of Coffee and Contacts an event of this size could not be pulled off in three months. It is a daunting task and our women are committed and making it happen.”

Everyone – men and women - are invited to attend the Expo and join the community in support of local women entrepreneurs and the important work done by the Women's Center.

Purchase tickets to the event online and at the door for $10 which include a beverage (wine/beer) and light hors d'oeuvres. Raffle tickets to the win the grand prize cruise are online as well. Go to

About The Women’s Center of Wake County: The Women's Center of Wake County started over 20 years ago as a grass roots movement. The Center has responds to the changing needs of women, expanding and providing services as indicated by the women in our community. Over the last 12 years, the board, staff and direct service volunteers have become strong advocates and service providers for women and children homeless or at-risk of becoming homeless. For more information, please call 919.829.3711 or visit online at

About Coffee and Contacts Coffee and Contacts, LLC was established in March of 2007, by Jean Hedges, a Senior Loan Officers with Prime Lending, and Jeanne Moyer, a realtor specializing in Green homes with CityGate Real Estate Services. The women’s networking group is built on women who invest their time and efforts to get to know each other and help each other grow personally and professionally. For more information go to email

For Coffee and Contacts: Eileen Batson | Batson Group Marketing and PR | 919.327.5021
For Women’s Center: Jean Williams | 919.829.3711


Friday, May 29, 2009

A Quotable Quote

Thought this was noteworthy....
"Normal is getting dressed in clothes that you buy for work and driving through traffic in a car that you are still paying for - in order to get to the job you need to pay for the clothes and the car, and the house you leave vacant all day so you can afford to live in it." ~ Ellen Goodman, American journalist (1941 - )

What do you think normal is?

Tuesday, May 19, 2009

Guest Blogger: Stacy Cochran author of CLAWS

Thanks so much, Eileen, for letting me guest blog at your place to help promote the release of my new novel CLAWS. I am five days into a 45-day blog tour, and I’d like to talk today about an interview I did on Saturday with an online call-in show called


First though, a few words about CLAWS. The novel is a thriller set in Arizona that concerns a wildlife biologist who gets drawn into a Tucson police investigation when two of her best students at the University of Arizona are found dead early one morning on a golf course. The biologist suspects they were killed by a large mountain lion.

I need reviews at more than anything else. Also, I’m offering to interview for my TV show anyone who buys five or more copies at As you know, Eileen, my show is broadcast to some 90,000 homes in our area as well as on YouTube to a global audience.

Which leads me to today’s discussion. So on Saturday, a friend of mine suggested I get in touch with the folks at I did and I ended up speaking by phone with one of the show’s hosts. After the call, I downloaded Skype for free from the website as per her suggestion, and about an hour later I had my first Skype call.

I guess I was surprised at how easy this was to do and how free it was. It looks like the folks at are using WordPress for their website, and in six weeks, they’ve already built up a thousand+ subscriber base. They interview all of their guests using Skype.

One of the challenges I’ve faced with an interview TV show is that I have to physically have a guest in studio. And while I think the video image is more compelling than audio only, a programming model that allows authors to call in via Skype from anywhere in the world would have some very distinct advantages. Plus Skype is able to facilitate video calls, too, though isn’t using this feature yet.

It was inspiring.

And it made me wonder what other kinds of topics you could have for a call-in show like and how best to drum up subscribers and interest. I’ve been batting around the idea of an online literary magazine that uses new-media technologies to tell stories and write book reviews. A video-rich and audio-rich magazine that redefines what a literary mag is in the 21st century… a sort of online TV network/radio show/literary magazine.

As with all new business ideas, figuring out the revenue source is a primary concern. Online advertising has come a long way in the past five years, but it still has a long way to go. And while I’ve made over a thousand dollars in advertising pay producing the site, I’m not sure that’s enough money to build what I have in mind. I guess you have to start somewhere.

At any rate, the point of this post is to say that the tools are in place to create what I’m calling a “New Media Network.” An online amalgam that uses video, text, and audio content, draws its revenue from advertisers, and broadcasts a specific kind of content (e.g. ESPN has sports, Food Network has food, Ovation has Arts). What do I have in mind for content?

Well, you’ll just have to stay tuned!

Thanks so much, Eileen. Now, go write a glowing review of CLAWS at Amazon!


CLAWS on Amazon

CLAWS on Kindle

How To Publish a Book Website - Follow Stacey's Blog Tour