Saturday, August 29, 2009

42 Web Site and Blog Marketing Strategies

This great list of website strategies was found at Maureen McHale's blog. She noted it was originally written by Steven Spenser and posted Pete Hollier's SEO Wizardry blog . My thanks goes out to them.


1. Most would top their list with SEO, but that’s putting the cart before the horse. You only get one opportunity to make a great first impression, so even before SEO I perform a Web-site usability analysis that examines graphic design, navigation, and whether the marketing copy is filled with the right kind of content to be effective.
2. Interesting, useful content that refreshes sufficiently to keep attracting return visits.
3. SEO and then submissions to search engines
4. Including URL and any sort of (newsworthy) offer or service in a press release; create separate social-media version and video news release
5. Disseminating the press release using wires and online distribution services (this can often generate multiple pass-along postings)
6. Cross-promoting the (newsworthy) offer abd; URL via pitches to traditional media: TV, radio, wire services, newspapers, consumer magazines, trade pubs–and their associated Web sites
7. Mass-media advertising that includes the URL, especially billboards & buses
8. Getting listed in expert-source directories for journalists
9. Setting up link exchanges with as many allied sites as possible
10. Securing listings on portals such as MSN and Craigslist
11. Securing listings in directories such as Yahoo, DMOZ, About.com
12. Placements in Web sites of local media (papers, TV, radio)
13. Placements in (national) city guides (CitySearch, AOL CityGuide)
14. Listings in professional-resource or association/trade directories (online and offline)
15. Generating traffic by writing contributed articles and/or online columns for other sites, as well as print media (including op-eds with URL in the bio tag) and securing TV/radio interviews
16. Generating traffic by becoming a subject-matter expert at About.com and imitators
17. Create a Wikipedia entry
18. Write and promote an e-book
19. Target news aggregators such as Mixx and social news platforms such as Newsvine
20. Secure listings in social bookmarking sites (such as Delicious) and social-recommendation sites (such as StumbleUpon)
21. Including URL in my e-mail signature
22. Offering value in news groups and mailing lists, where my signature will be seen
23. Secure editorial placements in topically relevant e-mail newsletters, printed newsletters and niche print pubs
24. Design and promulgate a useful (software) widget that will point users to my site for more services
25. Promote the site on MySpace, Facebook, LinkedIn, et. al.
26. Promote the site on microblogging channels
27. Promote the site via podcasts
28. Promote the site via blogs with RSS feeds
29. Promote via vlogs, v-casts (video podcasts) and promotional videos on YouTube and other video-sharing sites
30. Get listed in video search engines
31. Promote URL in newsletters optimized for mobile platforms
32. Create a mobile-optimized version of the regular site, formatted to display on mobile devices
33. Secure listings in mobile search directories
34. Create a logo with URL that can be downloaded as wallpaper to mobile devices
35. Create vlogs for mobile devices
36. Create video viral content for aggregators such as ViralBank and ViralMonitor
37. Purchase placements in Google’s AdSense platform for games
38. Purchase placements in virtual multiverse communities such as 2nd Life
39. Pay manufacturers for billboards inside 3-D virtual reality games
40. Pay manufacturers for promotional placements in standard computer games
41. Pay Web microcelebrities to recommend the site/service on their own blogs and videos
42. Use nontraditional advertising to reach captive audiences: Elevators, taxis, restroom stalls, dentists’ ceilings and/or video monitors, airports & other departure locations, gas-station monitors, sporting arena , ATMs, vending machines and digital reader boards.

About Steven Spenser: Steven Spenser, principal of Praxis Communication in Seattle, specializes in Internet marketing, public affairs and nonprofit PR. Steven has directed corporate communications for a Redmond software company and is an award-winning former editor and writer with The Associated Press and the The Seattle Times. His clients have included the government of the Russian Federation and Seattle E.coli victims organizing against Jack in the Box. Steven can be reached at PraxisPR@comcast.net View Steven Spenser's LinkedIn profile.


About Maureen McHale: Maureen McHale is a Central Florida resident seeking a marketing management career. Ms. McHale has over 13 years of traditional and internet marketing experience. Maureen has a passion for the internet, new technology and writing. For more information regarding Maureen McHale's qualifications and to see her full resume, please visit http://www.linkedin.com/in/MaureenMcHale.

Any you'd like to add or comment on?

Monday, August 24, 2009

Social Media Marketing Industry Report

Social Media Marketing Industry Report by Michael A. Stelzner

http://marketingwhitepapers.s3.amazonaws.com/smss09/SocialMediaMarketingIndustryReport.pdf

"We set out to uncover the “who, what, where, when and why” of social media marketing with this report. Nearly 900 of your peers provided the kind of insight that previously has not existed. In this report you’ll find:
  • The top social media marketing questions marketers want answered
  • How much time marketers are investing in social media
  • The benefits of social media
  • How time invested impacts results
  • The top social media tools
  • And much more! "

Get it FREE and pass it on! Learn more here http://www.whitepapersource.com/socialmediamarketing/report/

Love to hear back from folks on what tools you use and how social media is working for you!

Monday, August 17, 2009

Do Your Children Have Goals?

A friend of mine sent me an email describing what she has been up to and I thought it very useful to pass the content on.

She has been delivering a series of workshops to school kids for several years. One of the questions she asks them to to is to write down their goals in life.

Sadly, more than once, she found herself surprised when a child said he has no goal. They come to school because that's what kids do or because their parents will be angry with them if they don't. They go through the day suffering because they are forced to do things without any understanding, and without having any idea as to how it will really contribute to their lives.

After working with thousands of children, adults and businessmen, she observed that when a boy/girl, teenager, or an adult has no goals in life - they get bored easily. From this point on, the person's interest declines and the individual begins to look for games and "interesting" things to occupy themself.

With the lack of goals and without encouragement and guidance in their life about how to set worthwhile goals, the person - feeling emptiness - goes hunting for excitement. And this is the shortest road to violence. It starts with teasing others, using dirty words and cursing and moves on to strikes, alcohol, drugs, stabbing and worse.

Children and youths passively stare at TV and assimilate violence or play violent digital fights on their computer games. These are the values our environment gives them. Finally, an undesired goal is reached, a cemetery, or life without interest, full of boredom, hopelessness and despair.

She saw all this with her own eyes and also saw how it gets cured. There is a solution. You don't have to believe in it, just try it for yourself. Here it is below:

When youths are encouraged to observe and clearly write down their goals, they suddenly start to create a future. This is how it gets started.

Afterwards they, themselves, will explain to you why they need to study English and they will demand to be taught properly. They will explain to you why it is important for you to interpret things for them. If you will let them express themselves while observing that, they will see what is good for them and what won't contribute to longevity and a happy life.

She wanted me to share with you the goals Ortal wrote. She is an eight grader:

"My goals: I want to succeed in school until the 12th grade. I want to join the army - to be in the air force. After the army, I want to travel through South America and Mexico. I want to study photography, painting and sculpture, acting, fashion design, to be a writer with a column in a newspaper, and more things I would like to deal with.

I want to get married at the age of 24 and to have a house and a car of my own. I want to have 3 children. A girl, a boy and a girl with 5 year age differences. I want to succeed in educating my children in the best way possible.

I want to know 10 languages: English, Russian, Spanish, French, Italian, Portuguese, Arabic, Chinese, Hindi, and Japanese.

I want to travel all over Europe and the USA. I want to continue swimming and succeed in it.

I want to publish at least two books."

So who said kids don't have great goals to work for? Can you imagine this girl, knowing now so clearly what she wants from life, to easily give all that up?

If you, dear reader, doubt this, I recommend you do a little exercise and ask yourself, "what personal goal did I fail to reach?" I'm sure you will find at least one. Maybe you weren't encouraged to reach it too?

As a parent or an educator, your faith in their goals is what brings children to be true leaders for themselves, their environment, their family and country.

Believe in them, and they will grow to be capable people who will carry out their goals. And as a society, we will all benefit from that.

~ From an email from a lecturer of The Way to Happiness: A Common Sense Guide to a Happier, More Successful Life








For a free DVD and copy of The Way to Happiness go to http://www.thewaytohappiness.org/#/freeinfo"

The Way to Happiness Foundation International
201 E. Broadway, Glendale, CA 91205
Phone: (800) 255-7906 or (818) 254-0600 Fax: (818) 254-0555
Main Web site: http://www.thewaytohappiness.org/
Email: info@twth.org

Triangle TRACKS For Tools Resources Activities for Carolina Kids visit http://www.triangletracks.com/

As always, comments are welcome!


Monday, August 3, 2009

Raleigh Author Jon Batson releases “Encounter in a Small Cafe and Other Short Stories"


Fans follow Award winning author Jon Batson's short story series. His descriptive narrative style is engaging and makes for entertaining reads.

Raleigh, NC, August 3, 2009 – No matter which type of fiction you enjoy reading, you will find a favorite in the short stories that make up the Summer Reading Book Series by award winning author Jon Batson.

“Readers will find a bit of tongue-in-cheek humor in some of my stories, while other tales are downright frightening, fact-based fiction.” said Batson

The August release of Encounter at a Small Café features 12 light fiction stories. Some romantic, some with a touch of mystery, there is even a charming flash fiction parable called "The Stone."

Encounter follows on the heels of his June book release of the 134 page dark fiction collection Murder at Thompson Bog and Other Short Stories which Batson describes as "five stories of dark and sinister intent. If you can't sleep, this won't help.”

For science fiction fans, late August brings six sci-fi shorts in his book Doll Bodies. Could stories in this sci-fi anthology be a future fact?

Batson’s blog “Maunderings of the Author” features the serialized version of his short stories; one episode per week updated on Thursday. http://jonbatson.blogspot.com/. The current story "Luna Nightmares" is from Murder at Thompson Bog.

Encounter at a Small Cafe and Murder at Thompson Bog are now available through Amazon in print http://tinyurl.com/Encounter-Book or Kindle http://tinyurl.com/Encounter-Kindle.

About Jon Batson

Award winning songwriter and author Jon's historical fiction tales have won him first place twice in the Lower Cape Fear Historical Society’s Short Fiction Contest and Honorable Mention for his sci-fi tales in Writers of the Future contest. He lives in Raleigh, NC with his wife Eileen. Contact Jon through Midnight Whistler Publisher at info@MidnightWhistler.com

Media Contact For Interviews and Appearances:

Eileen Batson – Batson Group Marketing and PR 919.327.5021 BatsonGroup@yahoo.com