Monday, March 29, 2010

58% of Bloggers Say They Are Better Known In Their Industry Because of their Blog. Are You One Them?

Attend the introductory Blogging for Business Workshop with Writer/Editor Alice Osborn and Marketing/PR Specialist Eileen Batson, March 31, 2010, to learn the what, whys and hows of blogging.

Raleigh, NC, March 29, 2010 – Offering an introductory blogging workshop bi-monthly and a more advanced workshop in May, Marketing/PR Specialist Eileen Batson and Writer/Editor Alice Osborn, help Triangle part-timers, self-employeds, managers, mompreneurs and writers understand the how, why and importance of blogging to reach their goals.

When Business Week’s cover proclaimed “Your customers and rivals are figuring blogs out”; their advice was “catch up…or catch you later,” businesses large and small felt the need to join the blogosphere.

“Blogging is big!” said Eileen Batson, owner of the Raleigh based company Batson Group Marketing and PR. “Want to be seen as an expert in your field? Want to engage your customers and increase retention and sales? A blog gives you the opportunity to easily share what you know with people across town and around the world who are interested in who you are and what you offer.”

Batson went on to say “In the 2008 Social Media White Paper by New Media Lab in Austin, statistics show grew 68% in 2008. In the US alone 26.4 million new blogs were started, 60.3 million people read blogs, and American bloggers spend 3.5 times longer on the web than watching TV. In the 2009 The State of the Blogosphere by Technorati, Matt Sussman wrote that ‘Part-Timers, Pros, and Self-Employed Bloggers are blogging as much as or more than ever (73%, 76% and 80%, respectively).’”

Alice Osborn, an award winning published poet and creative writing instructor, advises bloggers that “while there are many different elements and components to a successful blog, having compelling and engaging content on a consistent basis is key.”

The next introductory Blogging for Business Workshop is March 31, 2010 from 7:00pm-9:30pm at Calm and Sense in the Glenwood Village Shopping Center, 2603 Glenwood Avenue in Raleigh. Seating is limited to 25 attendees and costs $30. Register online at

About Eileen Batson
As the owner of Batson Group Marketing and PR for 20+ years, her clients cover a broad spectrum of industries and locations. She helps clients “think outside the box” when they want to be well known, well thought of and well remembered by providing media/press releases, marketing research, a variety of marketing collateral and help with blogging and social media. She consults, holds workshops and speaks on social networking, PR, marketing and blogging. In 2009, Eileen produced the Raleigh House Concert Series and is on the steering committee of the 2nd Annual Women Helping Women Expo in Raleigh. She sits on the Board of Directors of Women’s Power Networking. 919.327.5021

About Alice Osborn
Alice Osborn (M.A., English, NC State) is an award winning published poet, creative writing instructor, seminarist and the author of Right Lane Ends (Catawba, 2006). She is an Artist in the Schools writer-in-residence for the United Arts of Wake County and is also a former Raleigh Charter High School English teacher, a freelance editor and writes for Wake Living Magazine and “Our Lives” in the News & Observer. She is currently working on her next collection of poems and her first novel. 919.971.9414

Media Contact
Eileen Batson - Batson Group Marketing and PR - - 919.327.5021


Sunday, March 28, 2010

Olalah Njenga Reveals 37 Ways You Might Be Sabotaging Your Business

37 What Were They Thinking Moments in Marketing, a light‐hearted, irreverent account of Olalah Njenga’s career as a marketing professional, is now available at Amazon. Is your ‘oops’ moment here?

Raleigh, NC - March 28, 2010 – YellowWood Group, LLC announces the publication of one of the more unique and humorous business books: 37 What Were They Thinking Moments in Marketing by award-winning CEO and Marketing Strategist Olalah Njenga.

In 37 What Were They Thinking Moments in Marketing, Olalah Njenga shares moments of blunder, amusement and disbelief as she highlights the marketing missteps that even savvy business professionals have made.

We try so hard to be professional and yet we’re guilty of doing things that make us look less than professional, sometimes in front of the very people whose respect we seek to earn. said Olalah. Though we know better, we don’t do better. Regardless of how many years we’ve been in business, we’re all capable of having a ‘what were we thinking moment.’ With equal parts tongue & cheek and lessons to be learned, 37 What Were They Thinking Moments In Marketing is certain to make you chuckle, even if it's at yourself.

In her review of the book for Margie Zable Fisher, President of Zable Fisher Public Relations says, It’s hard not to take personally the lessons learned in “37 What Were They Thinking Moments in Marketing” After reading this book, I realized that it’s impossible to have a business and not make mistakes.

37 What Were They Thinking Moments in Marketing is available now at
Book Details
Paperback: 214 pages
Publisher: YellowWood Group, LLC
ISBN-10: 0615345581
ISBN-13: 978-0615345581
Retail: $15.95

Olalah Njenga is the CEO and senior marketing strategist at YellowWood Group where she helps growing and mid-size companies align marketing strategies with sales goals. Olalah is a 2010 Business Leader Media Top 50 Entrepreneurs award winner and a 2009 Stevie® Award Women In Business finalist. A champion for small business success, Olalah is a columnist for and is a proud SCORE® volunteer. The author of 37 What Were They Thinking Moments In Marketing, Olalah is also the developer of Marketing With Ease™, a marketing system designed for small & solo business owners. In addition to her efforts on various business advisory boards, Olalah speaks and provides training on a variety of business topics including entrepreneurship, market penetration, differentiation, branding and social media. YellowWood Group   919.783.4101

For media inquiries, appearances, and bulk orders please contact: Eileen Batson — Batson Group Marketing and PR – 919.327.5021 –

Friday, March 26, 2010

Olalah Njenga, CEO, Author and Keynote Speaker Adds Feature Columnist to List of Accomplishments

Tim Moore, editor of The Carolina Business Connection, selects Olalah Njenga, CEO of YellowWood Group, to his team of business columnists for 2010.

Raleigh, NC – Carolina Business Connection is one of North Carolina's top sources for what’s happening in business. Each business day, they deliver an e-mail to their subscribers summarizing the latest business headlines and events in the area.

Published by Dancing Elephants Achievement Group, in association with WingSwept and S &A Cherokee Company, Carolina Business Connection supports business owners by providing a “one stop shop” to get the word out about what’s happening in their business, events they are hosting, and a central place to find out about seminars and workshops.

“One of the activities I most enjoy doing is passing on what I have learned with businessmen and women that will move them forward to achieving their goals. Being asked to share the Featured Writer space with business and community leaders Asa Beavers, Bill Alexander, Gary Tomlinson, Jim Vogel, Karl Murphy, and Matt Archer is a honor.” stated Olalah.

“Each week of our one of CBC’s business experts will offer their insights and opinions on different areas of focus for business.” commented Tim Moore, editor of The Carolina Business Connection. “The team we have assembled for 2010 is an extraordinary group.”

Read Ms Njenga’s recent article “Is Social Networking Influencing Background Checks And Other Vetting Processes?”

About Olalah Njenga, YellowWood Group, LLC
Olalah Njenga is the CEO and Senior Marketing Strategist at YellowWood Group, a marketing firm that specializes in helping companies align marketing strategies with sales goals. She is also the creator of the Marketing With Ease™ System and the author of 37 What Were They Thinking Moments In Marketing. As a member of the National Speakers Association (NSA), Olalah speaks nationally on business impacting topics, including strategic marketing, entrepreneurship, business planning, differentiation, social media and branding. In 2009, Olalah was honored as a Stevie® Awards Women In Business Finalist in the Lifetime Achievement category. She sits on several advisory boards and serves as a volunteer counselor for SCORE. SCORE, the “Counselors of America’s Small Business Owners”, is a national association dedicated to helping small business owners form and grow their businesses. 919.783.4101.

About Carolina Business Connection is North Carolina's source for business headlines, news and events. is published by Dancing Elephants Achievement Group, in association with WingSwept and S & A Cherokee Company. Each business day, they deliver an e-mail summarizing the latest business headlines and events in the area. And as an added bonus, they also deliver a weekly e-mail highlighting upcoming business events for the week.