Monday, March 29, 2010

58% of Bloggers Say They Are Better Known In Their Industry Because of their Blog. Are You One Them?

Attend the introductory Blogging for Business Workshop with Writer/Editor Alice Osborn and Marketing/PR Specialist Eileen Batson, March 31, 2010, to learn the what, whys and hows of blogging.

Raleigh, NC, March 29, 2010 – Offering an introductory blogging workshop bi-monthly and a more advanced workshop in May, Marketing/PR Specialist Eileen Batson and Writer/Editor Alice Osborn, help Triangle part-timers, self-employeds, managers, mompreneurs and writers understand the how, why and importance of blogging to reach their goals.

When Business Week’s cover proclaimed “Your customers and rivals are figuring blogs out”; their advice was “catch up…or catch you later,” businesses large and small felt the need to join the blogosphere.

“Blogging is big!” said Eileen Batson, owner of the Raleigh based company Batson Group Marketing and PR. “Want to be seen as an expert in your field? Want to engage your customers and increase retention and sales? A blog gives you the opportunity to easily share what you know with people across town and around the world who are interested in who you are and what you offer.”

Batson went on to say “In the 2008 Social Media White Paper by New Media Lab in Austin, statistics show grew 68% in 2008. In the US alone 26.4 million new blogs were started, 60.3 million people read blogs, and American bloggers spend 3.5 times longer on the web than watching TV. In the 2009 The State of the Blogosphere by Technorati, Matt Sussman wrote that ‘Part-Timers, Pros, and Self-Employed Bloggers are blogging as much as or more than ever (73%, 76% and 80%, respectively).’”

Alice Osborn, an award winning published poet and creative writing instructor, advises bloggers that “while there are many different elements and components to a successful blog, having compelling and engaging content on a consistent basis is key.”

The next introductory Blogging for Business Workshop is March 31, 2010 from 7:00pm-9:30pm at Calm and Sense in the Glenwood Village Shopping Center, 2603 Glenwood Avenue in Raleigh. Seating is limited to 25 attendees and costs $30. Register online at

About Eileen Batson
As the owner of Batson Group Marketing and PR for 20+ years, her clients cover a broad spectrum of industries and locations. She helps clients “think outside the box” when they want to be well known, well thought of and well remembered by providing media/press releases, marketing research, a variety of marketing collateral and help with blogging and social media. She consults, holds workshops and speaks on social networking, PR, marketing and blogging. In 2009, Eileen produced the Raleigh House Concert Series and is on the steering committee of the 2nd Annual Women Helping Women Expo in Raleigh. She sits on the Board of Directors of Women’s Power Networking. 919.327.5021

About Alice Osborn
Alice Osborn (M.A., English, NC State) is an award winning published poet, creative writing instructor, seminarist and the author of Right Lane Ends (Catawba, 2006). She is an Artist in the Schools writer-in-residence for the United Arts of Wake County and is also a former Raleigh Charter High School English teacher, a freelance editor and writes for Wake Living Magazine and “Our Lives” in the News & Observer. She is currently working on her next collection of poems and her first novel. 919.971.9414

Media Contact
Eileen Batson - Batson Group Marketing and PR - - 919.327.5021