We try so hard to be professional and yet we’re guilty of doing things that make us look less than professional, sometimes in front of the very people whose respect we seek to earn.said Olalah.
Though we know better, we don’t do better. Regardless of how many years we’ve been in business, we’re all capable of having a ‘what were we thinking moment.’ With equal parts tongue & cheek and lessons to be learned, 37 What Were They Thinking Moments In Marketing is certain to make you chuckle, even if it's at yourself.
In her review of the book for SmallBusinessTrends.com Margie Zable Fisher, President of Zable Fisher Public Relations says,
It’s hard not to take personally the lessons learned in “37 What Were They Thinking Moments in Marketing” After reading this book, I realized that it’s impossible to have a business and not make mistakes.
37 What Were They Thinking Moments in Marketing is available now at Amazon.com
Paperback: 214 pages
Publisher: YellowWood Group, LLC
ABOUT OLALAH NJENGA
Olalah Njenga is the CEO and senior marketing strategist at YellowWood Group where she helps growing and mid-size companies align marketing strategies with sales goals. Olalah is a 2010 Business Leader Media Top 50 Entrepreneurs award winner and a 2009 Stevie® Award Women In Business finalist. A champion for small business success, Olalah is a columnist for CarolinaBusinessConnection.com and is a proud SCORE® volunteer. The author of 37 What Were They Thinking Moments In Marketing, Olalah is also the developer of Marketing With Ease™, a marketing system designed for small & solo business owners. In addition to her efforts on various business advisory boards, Olalah speaks and provides training on a variety of business topics including entrepreneurship, market penetration, differentiation, branding and social media. YellowWood Group 919.783.4101 info@YellowWoodGroup.com http://www.YellowWoodGroup.com/
For media inquiries, appearances, and bulk orders please contact: Eileen Batson — Batson Group Marketing and PR – 919.327.5021 – BatsonGroup@yahoo.com