Sunday, February 20, 2011

10 Marketing Trends for 2011

From geotargeting to mobile apps and social media, here's what you need to consider now.

Susan Gunelius, CEO of KeySplash Creative Inc., an Orlando, Fla.- based marketing communications company, and the author of Kick-ass Copywriting in 10 Easy Steps, shares info on the 
10 marketing trends that small businesses should incorporate now to be positioned for success from the start.

  1. Building reliable brand advocates. The idea that you need tens of thousands of Twitter followers, blog subscribers, LinkedIn connections and Facebook friends to build your business via social media is dead. Quality connections with those who are loyal to the business and the brand are far more helpful to spread your message than large groups of connections who disappear after the first interaction.
  2. Excelling in one area rather than being all things to all people. This will be a year for small businesses to focus on their unique niches and position themselves as the definitive source for information, products and services related to the specific places in the markets where they operate. 
Read the Susan's full article here:

What do you see as top trends?

Sunday, February 13, 2011

Before Your Next Speaking Engagement

"How can you immediately connect as a speaker with your audience? Start talking to them - before your speech. Via email, a website poll or in person, ask the meeting planner and event attendees what they want to learn from you. Sometimes I'll create a web survey with and ask the planner to email it to some attendees so I can customize my presentation based on their feedback. One way or another, try to uncover their hot button issues as well as problems and questions they have. Use all that homework to craft your speech and, where appropriate, even name the people who communicated with you. They'll appreciate the compliment."

Thanks to Steve Harrison of the Reporter Connection

What are your best tips??