Susan Gunelius, CEO of KeySplash Creative Inc., an Orlando, Fla.- based marketing communications company, and the author of Kick-ass Copywriting in 10 Easy Steps, shares info on the
10 marketing trends that small businesses should incorporate now to be positioned for success from the start.
- Building reliable brand advocates. The idea that you need tens of thousands of Twitter followers, blog subscribers, LinkedIn connections and Facebook friends to build your business via social media is dead. Quality connections with those who are loyal to the business and the brand are far more helpful to spread your message than large groups of connections who disappear after the first interaction.
- Excelling in one area rather than being all things to all people. This will be a year for small businesses to focus on their unique niches and position themselves as the definitive source for information, products and services related to the specific places in the markets where they operate.
Read the Susan's full article here: http://www.entrepreneur.com/article/217849
What do you see as top trends?
Nice Post. Affiliate marketing program can be really beneficial in earning good sum of money if it is utilized in the right way.
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It's not surprising that most of these trends for 2011 are customer-centric. In fact, a lot of what you're predicting we're seeing now, like #1 for example. At the same time, it's hard to imagine that the determination of value was ever out of the hands of the consumer.
ReplyDeleteFor small businesses, # 2 is one way to go. It's much easier for them to build themselves into a brand, since with their unique niches, they won't have any problem when it comes to exposure to their target market.
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