Sunday, February 20, 2011

10 Marketing Trends for 2011

From geotargeting to mobile apps and social media, here's what you need to consider now.

Susan Gunelius, CEO of KeySplash Creative Inc., an Orlando, Fla.- based marketing communications company, and the author of Kick-ass Copywriting in 10 Easy Steps, shares info on the 
10 marketing trends that small businesses should incorporate now to be positioned for success from the start.

  1. Building reliable brand advocates. The idea that you need tens of thousands of Twitter followers, blog subscribers, LinkedIn connections and Facebook friends to build your business via social media is dead. Quality connections with those who are loyal to the business and the brand are far more helpful to spread your message than large groups of connections who disappear after the first interaction.
  2. Excelling in one area rather than being all things to all people. This will be a year for small businesses to focus on their unique niches and position themselves as the definitive source for information, products and services related to the specific places in the markets where they operate. 
Read the Susan's full article here:

What do you see as top trends?