Tuesday, December 4, 2012

What is Your Marketing Plan for 2013?


In case you missed the big announcement here it is --- December is National Write a Business Plan Month.  All business plans should contain a marketing plan (and that includes a PR plan too).  Since marketing is about creating want and selling something and PR leans to being well known, well thought of, and well remembered (in a good way is best); here are a few questions to ask yourself when developing a strategy for your marketing plan:

  • What is my goal? What do I want to achieve? Be smart. Figure out what you want to have. then figure out what you have to do to have it.  Once you work that out, it's easier to determine who you need to be to do what has to be done in order to secure what you want to have.
  • When do I want to reach my goal? Set a timetable - a goal without a date is a dream.  Dreams are great and are a doorway to what you want to achieve by whetting your creative sword but if you want to succeed set a date!
  • What is my message? Your message needs to be more than “My product is great.” What’s the problem it solves? If you’re a professional, what’s the value you and your service offer? 
  • What makes what I have and do unique? Study your competition. What do they offer? Set up healthy alliances through networking.
  • Who am I trying to reach? Who is my audience? Tip-- it is not everyone.  Be specific. Unless you are only one of a few businesses that manufactures a specialized widget you need to know who will buy what you have. Surveys are extremely useful to determine your "who" and their "wants and needs."  Example: a collapsible clothes hamper may be just the thing for a college student’s dorm room. That’s your initial target audience. If her family is helping fix up the dorm room, consider them. Maybe they’ve downsized and might want one or more for themselves, too. In fact, it could be great anyone living in a small space.
  • How do I determine which media to use?  Now that you know your audience you can work out what they’re watching, listening to, reading, and doing online, then work out your message for that medium and audience. Social media helps to build communities around common interests. Daytime TV talk shows tend to attract female viewers. Older audiences  55+ read newspapers.
  • What about a website? Have a professional website that attracts visitors and makes it easy for them to learn more about you, your product, book or service — and equally easy to purchase what you’re selling.
  • Do I have a budget?  When you’ve answered these questions, determine how much marketing you can do yourself (if any) and how much you’ll outsource.   Have a budget for time (if you’re a DIY'er)  to keep update your website and blog (once or twice a week; post content on the right social media platforms; developing pitches and write press releases to get print, radio or TV interested. If you plan to pay a professional for marketing services, use your marketing plan to explore the costs and timetable, and budget accordingly.
You have time, money, and talent. Use them wisely.


About Eileen Batson
As a publicist and owner of Batson Group Marketing and PR for 25+ years, Eileen works with individuals, business owners, authors, and artists to help them be well-known, well thought of, and well remembered. She consults, speaks on public relations, social networking, marketing and blogging. Her unique gift solutions for personal and business use help clients celebrate, motivate, and appreciate the people around them. She is currently on the Board of Directors for Women’s Power Networking and Co-Organizer for their Raleigh Crabtree Chapter. Martin Brossman and Anora McGaha selected her chapter on public relations for inclusion in their book "Social Media for Business." Eileen lives in Raleigh with her husband Jon Batson, an award-winning author, storyteller, and all-around great guy.  Join Eileen on LinkedIn, Facebook, and Twitter/@ebatson. ww.BGMPR.com


Saturday, November 24, 2012

Yes, Companies Are Harvesting – and Selling – Your Facebook Profile


How to Stop Companies From Collecting and Selling Your Facebook Info

Your online personal information and Internet habits are being collected and sold – possibly for more than $1,000 a year.  Nov 14, 2012 offers a simple way to guard your privacy.

In July, Congress asked nine data brokerage firms – including credit reporting agencies – what consumer information they collect, how they do it, and whether they sell it to third parties. On Nov. 8, it released those companies’ responses. 

Read more here http://www.moneytalksnews.com/2012/11/14/how-to-stop-companies-from-collecting-and-selling-your-facebook-info/

Friday, August 3, 2012

20 things PR is NOT


While reading Jackson Wightman's article I was reminded of the infamous "he loves me - he loves me not."  This is the PR version thanks to Jackson Wightman.

"Here is a quick checklist of what Jackson considers what PR is not:




1. The department whose sole purpose is to write, edit, and hawk press releases.

2. The business function whose only raison d’etre is publicity.

3. A business function that deals with the media and/or bloggers and NOTHING else.

4. A way to get free advertising—pure and simple.

5. Ever guaranteed to generate coverage.

6. Ever 100 percent controllable.

7. A profession filled entirely with unctuous jackasses.

8. Journalism’s peon.

9. A highly scientific discipline.

10. A craft that has figured out—with any sort of consensus—how its true organizational value should be measured.

11. A business function from which many CEOs emerge.

12. A profession whose practitioners have sound knowledge of business fundamentals.[my note: some do .. some don't.] 

13. The vocation that idiots who could not make it as journalists go into.

14. Always best carried out by former journalists.

15. The only place to house social media.

16. A complex voodoo priesthood that can only be carried out by geniuses with tons of experience.

17. Capable of whitewashing all sins.

18. A profession whose practitioners are all adept at speaking plain English.

19. Necessarily or invariably the adversary of media.

20. A synonym for spin.

By Jackson Wightman - Contributing Editor at PR Daily, the largest daily e-newsletter in the PR world. This work helps Jackson stay on top of the latest developments in Communications and social media. It has also taught him about the softer side of indentured servitude.

Wednesday, June 27, 2012

Four Simple PR Pitch Formulas


Four simple PR pitch formulas.  How shall I pitch thee?  Here are four easy ways:
  •  Is a publication seeking stories about local businesses? Pitch that.
  •  Does it cover trends in a particular industry? Pitch a trend that affects that industry. 
  • Do they run profiles of individual companies? Pitch yours.  
  • Are multiple sources quoted in stories? Pitch yourself, and quote other experts.  
You’ll dramatically increase your chances of getting coverage if you do your research first, then pitch writers the kind of story you know they use. Of course nothing works all the time so if at first you don’t succeed ….pitch, pitch again, but only after you’ve done your homework. ~ Steve Harrison

Wednesday, June 20, 2012

PRESS RELEASE: EcoBroker and Realtor Meg Russell Named Triangle Regional Manager of Allison James Estates & Homes


Marge “Meg” Russell promoted to oversee the successful first North Carolina office of Allison James in Cary. Allison James is the leading national internet-based real estate brokerage in the US.

Cary, North Carolina (June 19, 2012): Allison James Estates & Homes®, known as the greenest brokerage in the world, welcomes Accredited Luxury Homes Specialist, Green and EcoBroker Certified  Realtor® Meg Russell as Regional Manager and corporate liaison for the Triangle. Meg will leverage her expertise of Triangle real estate in supervising a growing team of agents serving Raleigh, Cary, Apex, Morrisville, Wake Forest, Chapel Hill, and the 16-county area of the Triangle Multiple Listing Service. Additional responsibilities include recruiting and training new agents in social media, lead generation, contracts, document compliance, and more.

With an extensive financial background analyzing real estate investments and over a decade of experience as a Realtor in North Carolina, Meg has distinguished herself for her extensive knowledge of the luxury green home market. She is a certified EcoBroker (the premier green designation for real estate professionals), a National Association of Realtors® Green Designee (NAR Green), and a member of the Green Home Builders of the Triangle (GHBT) which is the Green Council for the Home Builders Association of Wake, Durham, Orange, and Chatham counties. 
 
One of the reasons Meg accepted the opportunity to work with Allison James Estates & Homes is their belief in sustainability, customer service and agent support. “I appreciate that the company gives their agents the freedom to build business our own way while enabling us to earn a 100% commission. I don’t know of another company that offers that to their agents.

Energy efficiency and sustainability are factors homebuyers are interested in as they look to the future. Consumer ‘green awareness’ is increasing and so is their demand for knowledge on these issues. As a Realtor, Meg specializes in representing buyers with a mission of lowering energy bills and reducing our carbon footprint either by buying new Energy Star/LEED homes or by purchasing and retrofitting older homes to Green and Energy Star Performance standards. She shares this knowledge with her agents and the public in a year when the North Carolina building code changed to increase energy efficiency in new homes.

“I'm always looking for the best ways to offer my clients the best value. My Green and EcoBroker training helps me ensure customer satisfaction, my number one priority,” said Meg.


About Marge “Meg” Russell:
Marge Russell, known affectionately as Meg to everyone who knows her, is an accomplished Realtor® and active member of the community. She is an Accredited Luxury Homes Specialist; Green, and EcoBroker Certified; Accredited Buyer Representative; Certified Short Sale/Foreclosure Resource; and a Strategic Pricing Specialist. She is an active member of the US Green Building Council and Luxury Home Council. Meg is an energetic supporter of St. Baldrick’s Foundation for childhood cancer research, the Humane Society, and SPCA. Office Location: 1000 Centre Green Way, Suite 200, Cary, NC 27513 Contact Meg at Meg@MegRussell.com 919.795.5973 or 800.882.7752 http://www.GreenTriangleHomes.com/  http://www.facebook.com/GreenBrokerMeg 

About Allison James Estates & Homes:
Based in Punta Gorda, Florida, Allison James is the leading national internet-based real estate brokerage in the United States. With over 600 agents in 16 states, Allison James Estates & Homes was #2 in the nation for closed sales volume and closed transactions per office, as reported in Real Trends 500 Top Brokerages for 2011. http://www.AllisonJamesInc.com/


Media Contact
Eileen Batson
BGMPR
919.413.2318



###

Tuesday, June 19, 2012

How To Write Emails that Sell (and that People Love to Read)


By Ben Settle
The vast majority of email marketers make one of two mistakes:
  1. They give away too much content without doing enough selling
  2. They do too much selling without giving away enough content
And it’s costing them a lot of money.
But there’s also a third way that hardly anyone uses.
A way that satisfies your audience’s desire for content while also persuading them to buy. In a way that is fun for you to write, and for your subscribers to read. In fact, even if you are blatantly selling, people often don’t care and actually welcome your pitches.
Believe it or not, I blatantly pitch almost every week day using this method. In some cases, I pitch my product on the weekends, too.
Since I started using this method almost 4 years ago, my sales have never been higher.
And even though I’m always pitching and selling my products, I get few (if any) spam complaints. Hate mail about my daily email frequency is non-existent. And it’s a cold day in Hades when I teach anything found in my paid products.
Customers have never been happier, and my list has never been more satisfied.
So what’s this big email secret? And, how can you use it?
It’s called “infotainment.”
This is just as it sounds — merging information with entertainment. The best infotainment description is from Alan Alda (who played “Hawkeye” in the hit TV show “M.A.S.H”). He was being interviewed about his friend Don Hewitt — founder of the show “60 Minutes” — who had recently died, and he was asked why the show was so popular.
Alan Alda said (paraphrased):
What they do is give viewers a great-tasting hot dog but that nourishes them like broccoli.
This is exactly what infotainment does.
In other words, your content is presented in a way that’s fun to consume, but still delivers real value at the same time. This one approach has allowed me to dominate in virtually all the markets I’ve written emails for — even when using a weak sales letter to a small list. And while I now use dozens (well over 50) ways to use infotainment in my emails, the following 3 ways alone can get the job done no matter what kind of product or service you sell.
Work them in to your emails (starting today) and watch what happens:

Infotainment secret #1: inject your personality into every email

Just being yourself (warts and all) in emails can bring you more long-term response than any other email tip, tactic or “technique” combined.
Even if you have the highest prices and don’t have the best product, the fact you’re “for real” creates a bond of trust that makes people want to buy from you and only you.
So go ahead, crack a joke.
Have an opinion that’s not popular.
And let your unique personality shine through in every word.
Show customers the real you … and they’ll cheerfully open their wallets.

Infotainment secret #2: tell stories

Stories are a great way to sell in emails.
I don’t care what the product or service is. If you can work in a story, your chances of making the sale go up dramatically.
For one thing, stories are naturally entertaining.
Think back a few thousand years. Stories were the only real entertainment people had. They didn’t have TV or radio or the Internet, just stories — which are a great form of entertainment.
It’s very easy to process information from stories, too.
We’re “hard wired” to learn from and communicate through them.
And, in many cases, it’s the most persuasive way to get someone to do what you want. Whether it’s persuading someone to buy your product or persuading a child to be careful of talking to strangers — stories inspire and motivate people to take action.
Many times sales are made just from the story!
Just look at the hit 80′s movie “Top Gun”.
That movie “sold” thousands of young whippersnappers on joining the Navy, even though it never once pitches anyone on it. (The Navy even put recruiters in movie theaters where it was playing.)
As the old adage says:
The more you tell the more you sell. And this is especially true if you’re telling stories.

Infotainment secret #3: pop culture references

Finally, one of my favorite ways to be infotaining is “piggy backing” off of pop culture.
I’m a big fan of doing this not only from a personal point of view, but because as the late (great) copywriter Eugene Schwartz said: That’s your market. Those are the words, the feelings, and the hot buttons that motivate them.
What I like to do is work pop culture analogies, references, jokes and even quotes into my emails. If nothing else, it keeps your emails fun, loose and interesting (all of which combine to make emails more readable and “buyer-friendly”).
So always be asking … what’s popular?
What are the most-watched TV shows?
What movies are people raving about?
What magazines, radio shows, books or websites are hot with your market?
Then dip into those wells over and over. Reference them in your emails. Turn them into analogies, lessons or stories. It’ll be fun for your market to read (and buy from) as well as fun for you to write.
And that’s all there is to it.
The above are just three ways to be infotaining in your emails.
There are dozens more, but if you only work these three into your emails, I believe your sales will go up, with your subscribers and customers looking forward to hearing from you — while making your competition irrelevant.
About the Author: Ben Settle is a direct response copywriter and email marketing strategist.

Sunday, June 10, 2012

Since When Are Blogs Not Social Media?

by Brian Clark founder of Copyblogger and CEO of Copyblogger Media. Get more from Brian on Twitter and Google+.



"...At least once a year, various pundits declare ponderously that blogs are dead … usually killed by some platform that we label as “social media.” One year it’s Facebook, another it’s Twitter, then it’s Google+. The platforms seem to change a lot more quickly than the arguments. 
Those declarations are built, at least in part, on the mistaken notion that blogging and social media are different and distinct things...."  Read Brian's blog here


Wednesday, June 6, 2012

Which Social Sharing Button is Right for Your Brand


Originally posted on The Search Agents by 
There are just so many darn social sharing buttons these days, and content marketing is more important than ever. As a user, it has created a moment of decision of choosing which channel  to share a particular news story, or cute video. The goal is to have as many network peers see the content, enjoy it, and re-share. There’s no shame in admitting gratification in people liking something you share.
As a marketer, its important to help users make this decision easily, and also ensure that your content is shared with the appropriate audience on the right channels. The best way to help users along the content sharing path is social sharing buttons. There are so many buttons to choose from, but highlighting them all can cause confusion the open the possibility of sharing to the wrong demographic.
Next time you want to share a piece of content, whether it be an article, blog post, video, or image, think about who you’d like to see it. Take a look at our infographic to learn about which buttons play well with girls, boys, nerds, jocks, and class clowns alike.



Tuesday, May 8, 2012

RELEASE: Internationally Celebrated Charlotte Artist Donates $3000 Painting to Business Alliance Rally Raffle


Stefan Duncan’s original impressionistic painting “Lady Tree Dancer” will be awarded the raffle winner at the Women's Power Networking Business Alliance Rally in Raleigh.  A portion of the events’ proceeds will benefit Alzheimers.
  
Raleigh, NC (May 8, 2012): On May 19th Women’s Power Networking will present their fourth annual business expo. This year, the day-long Business Alliance Rally 2012, will take place from 10am – 5pm at the McKimmon Center located at 1101 Gorman Street on the NCSU campus in Raleigh. A portion of the proceeds from the event will benefit Alzheimer's Association - Eastern North Carolina.

"Stefan Duncan [http://stefanduncan.com/] is leading the contemporary impressionists in becoming the ‘American van Gogh,’” says David Work of VanGoghGallery.com. Duncan is noted as being one of America's best artists in Art Business News and selected as among the top 30 Best National Plein Air Artists in the Invitational Wekiva Springs Plein Air Paint Out 2011. Plein air  is a French expression meaning "in the open air."

Having sold roughly 1000 original paintings, Duncan is internationally known for his impressionistic styles of 'Squiggleism' and 'Illuminism'. 

The 30” x 48” acrylic artwork Lady Tree Dancer  is painted in his unique style of Squiggleism.  Duncan says, “Squiggleism is a new branch of Impressionism. It is an impressionistic dash with a twist or curl, usually unblended, and applied side by side or layered. A squiggle to squiggleism is like a point to pointillism.”

Leslie Flowers, Rally committee member said, “We are excited and honored that Stefan has donated such a fabulous work of art for our raffle. And doubly thrilled he will have a selection of his pieces for sale and be at his easel painting during the event.”

Designed to be part expo and part business education event, the Rally accomplishes both by providing a spacious exhibitor floor along with 12 Spotlight Speakers leading breakout sessions, and a "Meet the Media” Luncheon.

Marilyn Shannon, co-founder of Women's Power Networking added, “The Business Alliance Rally is intended for everyone. It provides a chance for businesses to network with one another, sell their products and services, learn how to be more successful, and expand their alliances; fulfilling the promise of Women's Power Networking: "Alliances for Business–Alliances for Life."

Businesses, non-profits, organizations and individuals interested exhibiting; attending or purchasing raffle tickets should visit www.WPN-BAR.com.  Admission tickets are $10 and free with $25 luncheon purchase. Discounts for multiple ticket purchases are available. Raffle tickets are $5 each and 3 for $10.

About Women’s Power Networking (WPN)
Founded originally as Coffee and Contacts in 2007, Women's Power Networking "Alliances for Business - Alliances for Life" is a growing, national women's business referral network. WPN is the umbrella organization for Power Lunches, the Women Executives Roundtable and the after hours networking event, Cocktails and Contacts. Weekly Coffee and Contacts chapter meetings offer women a positive environment to grow personally and professionally.  The WPN Speakers Bureau arranges professional keynote and business speakers for conferences, business meetings, retreats or galas. Visit: http://www.WomensPowerNetworking.com

Media Contact:
Eileen Batson 919.413.2318

Saturday, May 5, 2012

Tips on Networking

Excellent article on connecting with folks at events by Franny Oxford

How to Talk to Strangers at Professional Events 

If you ever go to a professional conference, here’s what you see: 90 percent of the people attending have their phone at their ear or their fingertips, avoiding eye contact at all costs. 

It’s weak, y’all. 

The true gold of a conference is the opportunity to create or widen a professional network. These are folks you can learn from, bounce ideas off, meet for an occasional happy hour, and maybe even work with someday. Making connections is crucial to your career, your well-being, and your learning. 

So, how do you do it? First, get over yourself. Not to be mean, but nobody cares—if someone doesn’t respond to your small talk, it doesn’t matter. This isn’t reality TV, no one is watching. Just go chat with someone else. 

Second, recognize that most people want to connect, find a commonality, have a laugh. Reaching out is a little gift that you’re giving their day. 

Here are some harmless ways to start a conversation: 

Compliment something (if you mean it). 

People often work to look their best at conferences, so if you truly like someone’s bag or shoes or dress, tell them. It’s a good way to get a conversation started. It doesn’t cost anything to be nice. 

Note: This can be a little awkward. Once, an acquaintance came up to me at a national HR conference and, I guess, finding nothing else nice to say, exclaimed: “You got waxed! Your eyebrows look great.” 

Not a lot of opportunity for follow-up there. 

Go with the context. 

What seminar are they thinking of attending next? Did they go to the conference bookstore and have a look around? What did they think of the keynote? 

Find commonalities. 

She likes jewelry made from bottle caps; you make jewelry from can tabs. See? You have lots to discuss. 

Go meta—if you must. 

For example: “I know I’d like to meet some people here, but it feels awkward to meet strangers. How have you typically networked at things like this?” 

Basically, just relax, make eye contact, and listen. Look for an opening, something that makes the other person’s eyes light up a little, and ask more about that. 

BFFs now? Great! But before you end the conversation, let them know you’d like to get in touch again, and give them your card or tell them where they can find you online. If they don’t give you one back, don’t worry—they may not have any available just now. 

Make a note of their name in case they get in contact. If you get a card or contact info, follow up two weeks to a month later with a brief note about something relevant to your conversation and see where things go from there. Keep it light. 

If you’re getting a lot of people looking around for an escape when you introduce yourself, you might be falling into one of the insecurity traps associated with meeting strangers. Here are a few traps to watch out for. 
Don’t brag. “I’m the youngest VP of the largest company in Florida. Here’s my business card.”
Don’t humble-brag. “You have two kids? And no help? I don’t know how I could raise my three without my nannies.”
Don’t name-drop. “Oh really? You just started as an HR clerk at Walmart? Then you must know Prithi W. She’s the VP of Supply Chain for Walmart Corporate. I think she reports directly to Bill Simon, Walmart’s CEO. We’re great friends.”
Don’t complain. “Yeah, these conferences are OK, but the food is terrible. I wish we could get better sandwiches, after all, we’ll never eat again and we couldn’t possibly bring our own or go off campus. Let’s whine about the chips together.” 
You look insecure and weak when you show that you feel you must establish dominance through status, people you know, or criticism something you didn’t create. You may think you’re playing it off, but you’re not. Nobody is impressed, and you just made them either judge themselves for not being such a rock star, or judge you for showing your insecure side. 

You want both parties to walk away from the conversation feeling good. The best conversationalists are secure enough to make the conversation mostly about the other person, and are gracious and supportive. 

Franny Oxford is the vice president of HR for Leedo Cabinetry. She was named one of the Top 100 HR and Recruiting Industry Pros to Follow on Twitter (@Frannyo) and her blog Do The Work was named one of the Top 25 HR Practioner Blogs of 2011. Franny works and lives in Houston with her wife and 4-year-old daughter. She's a terrible but enthusiastic gardener and a beginning runner. This story first appeared on PR Daily in August 2011. 

Wednesday, April 18, 2012

Press Release: Business Alliance Rally 2012 Lends Support to Alzheimers NC


Join local businesses in support of Alzheimers North Carolina at Women's Power Networking "Business Alliance Rally 2012” vendor and business expo in Raleigh, NC May 19th.


Raleigh, NC (April 18, 2012): The Women's Power Networking  (WPN) "Business Alliance Rally 2012" is offering area business owners the opportunity to exhibit their company's products and services at their 4th annual networking and vendor event. The B.A.R. expo will take place on May 19, 2012, from 10am – 5pm at the McKimmon Center located at 1101 Gorman Street on the NCSU campus in Raleigh. A portion of the proceeds from the event will benefit Alzheimers North Carolina, a 501(C)3 non-profit organization.(http://www.alznc.org)

A significant lead-generating resource for businesses, the expo offers business owners and their representatives the opportunity to network with more than 100 exhibitors and 1000 attendees.

“It’s a great place for B2B and B2C networking,” said Vicki Parks, the 2012 Rally co-chairperson. “The Expo showcases a variety of businesses in one location enabling the public as well as other businesses to see what types of products and services are available locally.”

Designed to be part expo and part business education event, the Rally accomplishes both by providing a spacious exhibitor floor along with 10 Spotlight Speakers leading breakout sessions, and a "Meet the Media” Luncheon.

Parks went on to say, “This is a great way for businesses to promote who they are, what they have and how they can help solve problems. Exhibiting at live events is one of the most effective strategies to meet and talk with potential customers in a relaxed environment.”

Marilyn Shannon, co-founder of Women's Power Networking added, “Each year we choose a non-profit organization to receive a portion of the proceeds. This year we selected Alzheimers North Carolina to benefit from the expo because it was a favorite charity of Sallie Matlack, a much loved founding member of WPN, who passed away in October.  All of the exhibitors and speakers are local business owners who take pride in giving back to the community."

The Business Alliance Rally is intended for everyone. It provides a chance for businesses to network with one another, sell their products and services, learn how to be more successful, and expand their alliances; fulfilling the promise of Women's Power Networking: "Alliances for Business–Alliances for Life."

Businesses, non-profits and organizations interested exhibiting should visit www.WPN-BAR.com as tables, booths and corner booths are filling up fast. Businesses and individuals do not have to be affiliated with Women's Power Networking to exhibit, lead a breakout session or attend the expo.  Admission tickets are only $10. Discounts are available for multiple ticket purchases.

About Women’s Power Networking (WPN)
Founded originally as Coffee and Contacts in 2007, Women's Power Networking "Alliances for Business - Alliances for Life" is a growing, national women's business referral network. WPN is the umbrella organization for monthly Power Lunches, the Women Executives Roundtable and the after hours networking event, Cocktails and Contacts. Weekly Coffee and Contacts chapter meetings offer women a positive environment to grow personally and professionally.  The WPN Speakers Bureau arranges professional keynote and business speakers for conferences, business meetings, retreats or galas. Visit: http://www.WomensPowerNetworking.com

About Alzheimer's North Carolina, Inc.:
Alzheimer's North Carolina, Inc. is a tax-exempt 501(c)3 nonprofit corporation dedicated to providing education, support and services to patients, their families, health care professionals and the general public while raising awareness and funding for research for a cause(s), treatment, prevention and cure for Alzheimer's disease and related disorders. The organization was founded at Duke University in 1980 and relocated to Raleigh in 1985. Additional information is available at http://www.alznc.org . 


Media Contact:
Eileen Batson
BGMPR
919.413.2318     

Thursday, April 5, 2012

PRESS RELEASE: Raleigh’s Business Alliance Rally 2012 Spotlights Industry Experts to Lead Breakout Sessions at Expo


Women’s Power Networking’s annual event features breakout sessions with local business owners and entrepreneurs at the WPN Business Alliance Rally May 19th business expo.


Raleigh, NC (April 5, 2012): On May 19th Women’s Power Networking will present their fourth annual business expo. This year, the day-long Business Alliance Rally 2012, has assembled a group of outstanding industry experts to lead sessions in the breakout tracks.

“We are excited to offer a great selection of breakout sessions. The speakers are outstanding,” said Leslie Flowers, breakout session coordinator for the Rally.

The first round of spotlight speakers include:
  • Bill Davis, Owner, Team Nimbus of North Carolina. His timely business growth topic isOpportunities not Conversion is the Name of the Game”  
  • Sherrie Wilkolaski, Founder and President of Author's Boutique will cover “Authors Crash Course to Publishing”
  • Geanine Thompson, CEO of Live Your Personal Legend will present “Answering the Call to Adventure: Your Life Purpose Awaits!”
  • Honey Beth Wiggs, Certified Health Coach at Take Shape for Life will speak to achieving optimal health in her talk “Are You as Healthy as You Think?”
  • Clare Luffman, Owner, Dream Unlimited will coach attendees on “Common Mistakes of Running an In-Home Business
  • Danielle Cooley, Financial Advisor at Edward Jones. Her topic is “Invest In Yourself First, You Are Worth Every Penny.”

The annual business expo offers a balance of shopping, networking, learning and fun. Re-named the “Business Alliance Rally,” the event underscores how by building alliances in business and in life everyone succeeds.  The “Rally” is the organization’s premier business event of the year and is anticipated to attract over 1000 attendees.

The 2012 expo will be held Saturday, May 19th at the McKimmon Center on the North Carolina State University Campus, 1101 Gorman Street in Raleigh, from 10am–5pm.

To apply to register for an exhibitor space or to be a Breakout Session Spotlight Speaker go to http://www.wpn-bar.com/

Tickets are on sale now for admission to the Business Alliance Rally and the “Meet the Media Luncheon” at http://WPN-Business-Alliance-Rally-Tkts-2012.eventbrite.com/. Group discounts are offered.

Sponsorship opportunities are currently available. For more information on sponsorships contact Marilyn Shannon at marilyn@powerofdialogue.com.

About Women’s Power Networking (WPN)
Founded originally as Coffee and Contacts in 2007, Women's Power Networking "Alliances for Business - Alliances for Life" is a growing, national women's business referral network. WPN is the umbrella organization for monthly Power Lunches, Women Executives Roundtable and the after hours networking event, Cocktails and Contacts. Weekly Coffee and Contacts chapter meetings offer women a positive environment to grow personally and professionally.  The WPN Speakers Bureau arranges professional keynote and business speakers for conferences, business meetings, retreats or galas. Visit: http://www.WomensPowerNetworking.com

Media Contact:
Eileen Batson
Batson Group Marketing and PR
919.413.2318

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Sunday, April 1, 2012

Your Time To Tweet

Content may be King [or Queen], but timing your tweets plays a big part. 


Great article by Matthew Royse - a marketing communications manager for a global IT firm in metropolitan Chicago. Read more from Royse at his blog Knowledge Enthusiast. Follow him on Twitter @MattRoyse.

According to data compiled by the marketing firm Lemon.ly, the most traffic on Twitter occurs from 9 to 11 a.m. ET and 1 to 3 p.m. ET. Research from HubSpot’s Dan Zarrella found that the best time to tweet is 5 p.m. ET. 

The takeaway: Spread your tweets out throughout the day with an emphasis on late afternoon.

KISSMetrics pulled data compiled by Zarrella to show the breakdown of tweets in the United States:
• 48 percent of tweets are from the East Coast;
• 33 percent of tweets are from the Central time zone;
• 14 percent are from the West Coast.
• Nearly 80 percent of the U.S. population is located in the Central and Eastern Time zones. 
The takeaway: Think East Coast time.

Day of the week

According to Zarrella’s report “How to Get More Clicks on Twitter,” your Twitter links will get the most attention from your followers toward the end of the week and on weekends. 

The takeaway: Don’t forget Friday, Saturday, and Sunday.

Tools

Tailoring your tweeting schedule is essential to reaching the greatest number of followers. Here are 13 tools to help you. An asterisk next to the description indicates it's not free. 

1. WhenToTweet helps you determine when most of your followers are online.*

2. TweetWhen shows you the best times to tweet based on your last 1,000 tweets.

3. Tweriod looks at tweets that you and your followers have sent and provides times on when you should tweet.

4. TweetStats  offers a detailed analysis of your best tweeting time.

5. Timely creates a schedule based on your last 199 tweets.

6. Tweue is basically a Twitter queue that will evenly space up to 10 tweets, from 15 minutes to eight hours apart.

7. TweetReports gathers the stats from your top 25 influential followers and analyzes the times when keywords are most discussed, and when you might want to participate in these conversations.

8. Lookacross identifies the best time to reach people.*

9. 14Blocks analyzes your followers’ activities to find out the best times to tweet each day.*

10. Socialflow publishes your content when it will resonate the most with your Twitter followers.*

11. Hootsuite is a Web-based social media dashboard in which you queue up and post updates in a timely fashion.

12. Buffer is an app that enables you to add articles, photos, and videos, and it automatically shares them throughout the day.

13. TweetDeck enables you to schedule tweets and can help you manage your social media platforms.

Frequency is a key part of timing

Timing based on tools and metrics goes just so far, of course. Clumping all your tweets in the 4–5 p.m. hour won’t do much good. To reach your wide array of followers, post at least five times a day, spaced throughout the day according to the analytics above, and your tweets will achieve their maximum impact.

When do you tweet?