Tuesday, February 28, 2012

Don't Let Your Pitch End Up in a Ditch

Pitch letters serve one purpose -- to get the journalist interested in your story. Think of it as a tasty appetizer before a great meal.  
    Here are a couple of pitch tips....

1. Read the publication you are pitching.

2. Know what the journalist's topic is and how the journalist writes. Humorous stories about personal exploits may be right for a features writer but not the business editor.

3. Comment positively on some aspect of their story so they know you’re familiar with their topics and formats.  One of the top complaints from journalists is being pitched stories by people who haven’t done any research on what they cover.  “I read your piece on ______” or “I enjoyed your show on ____” is a great way to start a media pitch.  Do that, and your pitch will stand out from the pack.

4. Focus your pitch and keep it concise. Go A to B.  Stay on track; Delete the unnecessary adjectives, adverbs and over-blown hype.

5.  In a written pitch, make sure your facts, grammar and punctuation are correct.  Remember --  spell check is not necessarily your friend. These mistakes distract the reader and make them question your credibility.

6.  Personalize the salutation in your communication.  "To Whom It May Concern" or "Hey, Buddy" not so good.  Dear Bill or Mr. Smith is okay. Best not to be overly friendly. 

7.  Make sure your client - or you if you are doing the DIY PR thing - is available for comment. If the journalist calls, answer! If you don't they will move on to the next person or story.

8.  Be confident. Know your pitch inside out. You don’t want to get caught "flat-footed."

Hope this helps. Feel free to add any other Dos and Don'ts.

Tuesday, February 14, 2012

MEDIA RELEASE: Triangle Ladies Power Lunch Taps Award-winning Business Woman Olalah Njenga To Speak At February Event

An inspiring message called “The Power of One” is the focus of Olalah Njenga’s talk at the February 15th  Triangle Ladies Power Lunch. Njenga will share how the scenes of your life offer clues to inspiring others.

Raleigh, NC (February 13, 2012): After leaving a violent marriage to raise two kids with no money, no job and no plan, Njenga knows that the power of one person can inspire and uplift the human spirit. Today, Njenga runs a successful marketing consulting firm in Raleigh, but shares that when the scenes from your life change the trajectory of your life path; you need someone to help you discover the truth of who you were really meant to be.

Triangle Ladies Power Lunch founder Carrie Peele outlines the reason for selecting Njenga to speak, [we] “select a woman in the area who has blazed her own trail and found great success along the way. By offering wisdom, insights, and a bit of humor, all of our keynote speakers ensure that our attendees leave feeling inspired and uplifted!”

Njenga, referred to as “a 5’ 3” powerhouse in a pair of pumps”, has broken a fire code or two with record attendance and is expected to draw a crowd with her inspiring keynote theme.  The February 15th event is at North Ridge Country Club and begins at 11:30am with shopping at vendor displays. Lunch is included with registration.  The event is open to the public. Tickets ($35 per person) are available at: http://www.TriangleLadiesPowerLunch.org.  Peele donates a portion of the proceeds to Raleigh-based non-profit, Pretty In Pink Foundation.

“People need to know that they matter. As long as we share this journey of the human experience, each of us has a responsibility to illuminate the best in one other.” Njenga remarks about her keynote message.

About Olalah Njenga:
The author of “37 What Were They Thinking Moments in Marketing”, Olalah has been spotlighted on Forbes.com, Fox News and Small Business Trends.  She’s a passionate small business champion who writes a column for Carolina Business Connection and is a featured expert in the 2012 Woman’s Advantage calendar.  Olalah serves on several business advisory boards and is a three-time Top 50 Catalyst Entrepreneur award winner, a two-time International Stevie® Women In Business award finalist and was recently honored with a Women Extraordinaire award for seeing her company to record revenue growth. For Olalah’s upcoming events and speaking engagements, visit www.Olalah.com. For information about her firm’s marketing consulting solutions, visit. www.YellowWoodGroup.com.

Media Contact
Eileen Batson
Batson Group Marketing and PR

Wednesday, February 8, 2012

Sites To Make Your Life Easier and More Fun

At our monthly Women’s Power Networking Women Executives Roundtable here in Raleigh, North Carolina,     Dr. Barnsley Brown of Spirited Solutions, and attendees shared some sites they found useful.  Thought I’d share them with you! 

Let us know the sites you have found useful for business or personal use.

For your freelance and outsourcing needs

Online Video
Video advertising built for branding

Password Manager

Voice Messaging
A voice messaging service which connects you directly to someone's mobile voicemail.

This professional phone greeting prevents customers from getting frustrated when they are unable to reach you, and it provides them with the information they need to get in contact with you during regular business hours.

Info Sharing
Posterous Spaces is your personal online destination for sharing. Spaces were designed with one goal in mind – to help you share smarter. Whether you want to share videos privately with your family, post a vacation photo gallery from their iPhone to their friends on Facebook and Twitter, or write a long from post via email, we help you do it simply and more effectively.

Reminders and More

and a few of my favorites
www.DelizieDelizie.com - Fabulous and unique recipes
www.BosettiArtTile.com – Incredible artist who uses tile as her “canvas”
http://MidnightWhistler.com/ -  Non-fiction and fiction books and ebooks
www.Playdom.com – When you actually have time to play games online