Wednesday, June 27, 2012

Four Simple PR Pitch Formulas

Four simple PR pitch formulas.  How shall I pitch thee?  Here are four easy ways:
  •  Is a publication seeking stories about local businesses? Pitch that.
  •  Does it cover trends in a particular industry? Pitch a trend that affects that industry. 
  • Do they run profiles of individual companies? Pitch yours.  
  • Are multiple sources quoted in stories? Pitch yourself, and quote other experts.  
You’ll dramatically increase your chances of getting coverage if you do your research first, then pitch writers the kind of story you know they use. Of course nothing works all the time so if at first you don’t succeed ….pitch, pitch again, but only after you’ve done your homework. ~ Steve Harrison