Sunday, December 8, 2013

Managing Social Media - An Interview with Christina Motley, CMO-on-Demand

Sharing a great post on social media managing from an interview with Christina Motley, CEO and CMO of Christina Motley LLC. Managing social media is a large part of her job and reflects the face her company to millions of customers real time. Here’s an interview with her to understand a day in the life of a social media manager.
Q: What is your day to day like on the job site?
A: From a social media perspective, I try to respond to as much as I can real time. That said, we always have the queue full of messages. I use Sprout Social to manage all my social media channels.
Q: What measures do you take to deal with a public crisis within the company?
A: My philosophy is simple. Own it. Apologize. Make it right. Public transparency.
Q: In your opinion, what is the most important skill(s) one needs to have to be a successful social media manager?
A: The ability to multi-task and excellent writing, critical-thinking, research and communication skills.
Q: What does a final product a social media manager contain?
A: A social media manager is successful when the messaging results in engagement.
Q: What is the most challenging aspect of your job?
A: As a small business owner, I wear many hats and juggle a team of 10. Never a dull moment. Lead generation and new business development is the most challenging. It requires networking, consistency, frequency and hustling.
Q: What would you say to those who are pursuing a job as a social media manager?
A: You need to be knowledgeable about all social media outlets, analytics and measurement. You need to be able to demonstrate your previous experience and should be engaging personally while you are still in school. An internship will take you further on your career path and is worth your investment to do unpaid or for college credit. Many employers hire interns after they graduate. 
Q: What are some main projects you work on as a social media manager?
A: Daily management of all social media channels. For my firm, that includes Google+, LinkedIn company and individual profile pages, Facebook company and individual pages, YouTube, Twitter, Blog and Website. Monthly reporting and review of analytics – changing the strategy based on data. Researching and scanning resources for unique content. 
Check out Christina's blog at 

Saturday, November 23, 2013

6 Reasons Google+ Beats Facebook for Author Platform Building

Marcy Kennedy's article makes a good case for G+.

1. It’s less popular than Facebook. Read more to find out why that's good!

2. Google+ users can sign up for Google Authorship.

3. You don’t have to pay to reach people who’ve already said they want to see your status posts. No need to boost!

4. Communities encourage relationship building among strangers. 

5. Posts made on Google+ receive higher visibility in Google searches than material from any other social network. Duh!

6. Google’s Hangouts on Air give even tech-phobic writers a way to create videos.

If Facebook and Twitter had a secret love child, it would be Google+.  Read the full article by Marcy Kennedy on Jane Friedman's blog.

About Marcy Kennedy - Marcy (@marcykennedy) is a speculative fiction writer who believes fantasy is more real than you think. It helps us see life in this world in a new way and gives us a safe place to explore problems that might otherwise be too difficult to face. Alongside her own writing, Marcy works as a freelance editor and teaches classes on craft and social media through WANA International. You can find her blogging about writing and about the place where real life meets science fiction, fantasy, and myth at

Friday, November 22, 2013

NEWS RELEASE: Molotov Mitchell Founder of Triangle Krav Maga Awarded Black Belt in Military Fighting System

Jason “Molotov” Mitchell a Certified Gold Level 6 instructor of Krav Maga earns black belt in Israeli combat fighting system. Krav Maga black belts are rare; there are only a few hundred in the United States.

Durham, NC - While most people are familiar with a number of martial arts forms of fighting, Krav Maga is “all martial and no art” says Molotov Mitchell. Mitchell recently earned his black belt in an invitation only certification test held in Los Angeles, CA by the Krav Maga Alliance organization. He fought his way through numerous opponents using all techniques of the defensive tactics system for eight grueling, non-stop hours.

Triangle Krav Maga is one of the only Krav Maga schools on the East Coast certified to teach Force
Training to law enforcement and military. We are honored to be chosen to train police officers, Marines, and Army Rangers as well as civilian men and women. As serious as the combat techniques are, we care about our community’s safety and our classes reflect that.” Molotov went on to say, “Our instructors are warm, funny and guaranteed to push you to the next level, so bring a towel. You’ll need it!”

Countless people have heard of Krav Maga and know that actors Ashton Kutcher, Daniel Craig, Jason Statham and Tom Cruise have vigorously trained in it for their films, but to many, the fighting system is a mystery.

Krav Maga is the most practical, fastest-growing self-defense system in the United States, used by hundreds of U.S. law enforcement agencies and military units, and practiced by thousands of adults across the country. It is taught mainly for personal safety and to protection against sudden attacks. Students learn to defend against all variety of attacks and are taught to counter in the quickest and most efficient way. It is an aggressive, no-holds-barred self-defense system born out of modern combat.

In addition to Krav Maga, TKM offers a wide variety of firearms classes, from basic classes to advanced tactical applications and RESIST courses that teach groups specific sets of skills in a small time frame - Weapons 101, Active Shooter, Rape Prevention, Counter-Abduction and more. FORCE classes are for law enforcement, security and military personnel only. For info email or call (919) 522-7469.

About Jason “Molotov” Mitchell and Triangle Krav Maga (TKM):
Owner, black belt and certified gold level 6 instructor Molotov Mitchell founded TKM in 2010 in Durham, near the Streets of Southpoint, with additional training facilities in Cary and soon in Downtown Durham.  Molotov is one of the Elite Instructors in the nation to be a Certified Krav Maga Law Enforcement Instructor and TKM is one of the only Krav Maga schools on the East Coast certified to teach Force Training to law enforcement and military and the only training center in the Triangle certified by the Krav Maga Alliance. TKM’s goal is to help students get into the best shape of their life by mastering realistic self-defense skills so they can “get home safely.” AWARDS: Voted #1 Martial Arts program and #2 for Best Fitness Program in the Triangle by Indy Week and #2 for Best Workout in the Triangle at the invitation only S.W.E.A.T. Convention. Triangle Krav Maga is headquartered at 6905 Fayetteville Rd, Ste. 102, Durham, NC 27713 USA (919) 522-7469 Visit them online at

Media Contact
Eileen Batson

Wednesday, November 6, 2013

Fall Artists and Authors Showcase in Raleigh features North Carolina Creatives

Artists and authors capture their imaginings to share with others. Be part of the experience at the 2nd Annual Raleigh Artist and Authors Showcase November 10, 2013.

Raleigh, NC - Nov 6, 2013 - It is said that the artist injects the spirit of life into a culture. It is in keeping with that mantra the Artists and Authors Showcase is proud to invite the public to meet and view the works of 11 skilled creators of art and the written word. The event, at the Bosetti Art Tile Showroom and Studio in Historic Boylan Heights, is Sunday, November 10th from 1-4pm. Admission is free and includes delicious quiches from Benelux Café and subs and wraps from Jersey Mike's.

The exhibit features award-winning artists Marina Bosetti (decorative tile art) and Autumn Cobeland
(Greenway artist), nature photographers Pam McClure and Margaret Harrell, abstract artist Michael Morrison, found art clockwork creations by David Greway, and unique hand-crafted jewelry by Missie McReynolds.

Award-winning novelists Jon Batson (sci-fi, action-adventure and short stories) and Sandra Carrington-Smith (psychological thriller, mystery, and self-help) will answer questions about their books and writing process as will Hunter S. Thompson biographer Margaret Harrell and nutrition and wellness author Denise Souza.

Eileen Batson, the producer of the event, said, “It is important for people to have a chance to meet professional writers and artists face-to-face in a fun and creative environment. I’ve produced house concerts here in Raleigh and major conferences in Miami; this is just a way for me to share a bit of what I know and ‘inject the spirit of life’ into the Raleigh art scene.”

The Bosetti Art Tile Showroom and Studio is located at 1201 West Lenoir Street near downtown Raleigh.

Find out more about the event and RSVP at

About Eileen Batson:

Eileen Batson is a publicist and the owner of Batson Group Marketing and PR for 25+ years. She currently serves on the Board of Directors for Women’s Power Networking and is the co-organizer for their Crabtree Chapter. Martin Brossman and Anora McGaha selected the chapter she wrote on public relations for inclusion in their book Social Media for Business. She lives in Raleigh with husband Jon Batson, an award-winning author, songwriter and publisher. 919.413.2318

Tuesday, October 29, 2013

Women’s Power Networking Successfully Launched First Virtual Chapter on Zoom Meeting Platform

Inspired by the June International Women’s Forum in Salt Lake City, Women’s Power Networking co-founder Marilyn Shannon with members Autonnette McLaughlin and Heidi Mazur found a way for women to network virtually.

Raleigh, NC - October 29, 2013: With the growth of women in business combined with the massive use of technology, the atmosphere is perfect for women to network face-to-face virtually. The Zoom Meeting platform that Women’s Power Networking (WPN) is using enabled all participants to see each other during the virtual meeting launched Tuesday, October 29, 2013 at 11 AM DST. The next virtual meeting is Nov 5. Join to hear Autonnette McLaughlin present “How To Convert Virtual Networking Into Money.”

It’s no surprise that the WPN women’s organization is based in Raleigh, NC with the state seeing the third fastest growth in women–owned firms up 91% (American Express OPEN Report). The organization with 20+ chapters in North Carolina and 35+ chapters across three states, empowers women personally and professionally.

The State of Women-Owned Businesses, 2013 report by American Express OPEN also found that the rate of growth in the number of women-owned enterprises over the past 16 years is growing at 1½ times the national average.

Marilyn Shannon shares Ariel Briggs’ belief that, “with international business increasing among women, learning to navigate different cultures has become a key matter of concern.”  Briggs is the STEP Program Coordinator at the Utah Governor's Office of Economic Development.

“The virtual chapter is part of Women’s Power Networking initiative to provide networking innovation to women in business globally. The ability to see the entire team during the virtual meeting enables building genuine relationships,” said Shannon.

Some of the benefits of joining WPN Virtual include the ability to:
·         build your company’s brand recognition
·         make referrals, connections and introductions with business owners globally
·         connect to the virtual platform via videoconferencing, telephone, tablet, computer or mobile devices

To be part of this innovative business building networking opportunity
1.       Join and RSVP the Meetup group at
2.     Read the info, write down the next meeting ID number and download the Zoom software to your PC, tablet or mobile device prior to the meeting date.

Founded originally as Coffee and Contacts in 2007, Women’s Power Networking “Alliances for Business - Alliances for Life” is a national organization with chapters in North Carolina, Missouri, and Pennsylvania. Headquartered in Raleigh, NC, WPN is the umbrella for Cocktails and Contacts, the WPN Speakers Bureau, Power Lunch, Executive Roundtable and Virtual Networking. Their weekly Coffee and Contacts chapter meetings offer women a positive environment to grow personally and professionally. Visit

WPN MEDIA CONTACT: Eileen Batson |Batson Group Marketing and PR |919.413.2318 |

Thursday, October 24, 2013

34 Reasons Content Marketing Campaigns Fail

Useful article by Jackson Wightman. This story originally appeared on Proper Propaganda's blog. See his site at
Content marketing is all the rage these days. Alas, so many companies fail miserably at it and end up flushing mucho dinero down the toilet.
This risks giving content marketing a bad name.       
Here, in no particular order, are 34 reasons content marketing campaigns fail:
  1. Content is designed without specific buyer personas in mind.
  2. Someone underestimates the resources needed to create the content.
  3. No one gives enough thought to the architecture – a.k.a. “the system” – that will be built to create, harvest, disseminate, measure and analyze the content.
  4. Content is produced without an eye towards where it fits in the buying process.
  5. Not enough content is created.
  6. The campaign launches without a listening strategy or listening post.
  7. The target market finds the content overly self-promotional.
  8. Originality leaves the building.
  9. The content creators don’t know/care about/understand the target buyer persona(s).
  10. Content is produced for only one stage of the sales funnel.
  11. Dissemination of the content happens at the wrong time.
  12. Shareability is a problem.
  13. Content built for one medium/platform/place is taken to another without any adjustments and expected to kick ass.
  14. Top of funnel content does not contain well built/appealing calls to action and offers.
  15. There’s no keyword (or longtail keyword) strategy.
  16. Landing pages are poorly done, and do not ask prospects valuable questions.
  17. Lead generation and cost of customer acquisition are not included in the campaign metrics.
  18. There’s a mismatch between the voice of the content, the target customer and the organization.
  19. A/B testing is ignored entirely.
  20. Data and hard conversations take a backseat to harmony and people’s egos.
  21. “Art” comes before business fundamentals. (This happens a lot, especially when teams are heavily populated by a certain type of creative).
  22. Unrealistic time expectations are placed upon a campaign.
  23. The desire to be on all platforms and media trumps doing  just a few well.
  24. The C-suite doesn’t get content marketing or buy in to a campaign (bonne chance on this one).
  25. The content marketing team falls in love with perfection and stops shipping.
  26. The content marketing team is comprised of inexperienced young people and/or talentless hacks (I know, obvious, but don’t discount how much this can screw things up).
  27. Killer content is created but a brand lacks a big community or audience and refuses to spend money to amplify things.
  28. Content is offensive to elements of the target market and wider public.
  29. Content is plagiarized.
  30. There are no clear goals.
  31. The whole damn thing happens too fast.
  32. After a campaign begins no one makes any adjustments based on data that’s been harvested.
  33. The content produced does not educate, delight, fascinate, amuse or help the target market.
  34. No one considers optimizing the content for search engines.

Eileen says: "Need help with your content marketing strategy? Check out this article by Christina Motley"

Saturday, September 21, 2013

PR is Like a 'House of Cards'

By Doug Bennet Jr.  Keep up with Doug at The Last Blog in America

Fictional U.S. Rep. Frank Underwood smooth talks his way through Congress in the Emmy-nominated Netflix original program, “House of Cards.” Along the way, he teaches us some lessons about public relations, both good and bad.

Following are lessons from D.C.’s manipulator in chief.

Always prepare for an interview. Rather than prepare for a CNN debate about a contentious teacher’s strike, Underwood underestimates the opposition and decides to wing it. When things go poorly on live TV, he throws an instinctual Hail Mary pass that misfires badly, setting back his cause and making him a viral video sensation for all the wrong reasons.

Respond quickly to a crisis situation. When fingers start being pointed following an accident in his home district, Underwood heads home immediately, despite being up to his elbows in alligators in Washington. Once back at home, Underwood shows such remarkable responsiveness and caring that he brings the crisis quickly under control, clearing the way for his return to D.C.

Tell your bad news before someone else does. Peter Russo, a flawed congressman with a checkered past, is Underwood’s pick to run for governor of Pennsylvania. Rather than wait for news of Russo’s past drug use to trickle out, Underwood advises Russo to tackle it head-on, framing it as a comeback story.

Put a face to your story. With the teacher’s strike at an impasse, Underwood rallies support by telling the story of a child’s untimely death. This story is broken instantly on Twitter, showing that even an old-school Washington powerbroker appreciates the power of the new media.

Don’t speculate. Underwood goes off the record to predict the outcome of a precariously close vote. When he gets it wrong, it hurts both his credibility with a reporter and the reporter’s credibility with her audience.

Put yourself in a good mental place before an interview. Russo parties all night before an important radio interview. The results are predictably bad, torpedoing his gubernatorial campaign.

Keep your media relationships professional. Underwood selects Zoe Barnes as his primary media confidant. For a while, things go swimmingly. But when the relationship gets too personal, both suffer.

What are your best PR tips?

Saturday, March 16, 2013

“Advertising doesn’t build brands, publicity does"

POSITIONING: A marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer. Companies apply this strategy either by emphasizing the distinguishing features of their brand (what it is, what it does and how, etc.) or they may try to create a suitable image (inexpensive or premium, utilitarian or luxurious, entry-level or high-end, etc.) through advertising. Once a brand is positioned, it is very difficult to reposition it without destroying its credibility. Also called product positioning.

Al Ries, the author of Positioning The Battle for Your Mind, the book voted as the best marketing book of the 20th century by the readers of Advertising Age, the industry’s bible says:

“Advertising doesn’t build brands, publicity does. Advertising can only maintain brands that have been created by publicity."

“The truth is, advertising cannot start a fire. It can only fan a fire after it has been started. To get something going from nothing, you need the validity that only third-party endorsements can bring. The first stage of any new campaign ought to be public relations.”

This quote comes from his more recent, The Fall of Advertising and the Rise of PR, a brilliant read, which he wrote with his daughter – and partner – Laura Ries.

The most rudimentary form of third party endorsement are testimonials. Don't bury those so deep on your websites it takes a bomb squad to dig them out. Put those right out there where visitors to your site see them immediately.

In referencing PR here, however, I am talking more about getting articles placed in your industry’s magazines, doing radio and television interviews – telling your story to lots of people.

These days, the Internet also enables you to send out “optimized” press releases. In addition to using “key words” in the release, these can also include embedded video clips, links to relevant Web pages, and options for sharing the release on social networks.

Where does your brand live?

Sunday, February 24, 2013

Three Ways a Mobile Responsive Website Beats Using a Separate Mobile Site

Is my site mobile responsive? 

That's the question you must ask yourself and your web designer. This excerpt from Josh Byers' article will help you understand what's happening in today's world of site responsiveness. 

Three Ways a Mobile Responsive Website Beats Using a Separate Mobile Site

By Josh Byers

Josh Byers is a media specialist for Copyblogger Media. He's a husband, father, follower of Jesus, and Broncos fan. A good day is filled with Coke Zero, the NBA, potatoes, Mario, serial tv, books, and too many Apple products. Get more from Josh on Twitter and Google+.

The new normal

...Mobile responsive design continues to charge forward stronger than ever.
In fact, Mashable has called 2013 “The Year of Responsive Web Design.”
Yet, for all its accolades — and despite the backing of industry heavyweights — there are some who remain unconvinced that mobile responsive design is the way to go. These folks argue that your website should have a completely separate mobile presence.
I think differently. I want you to believe in mobile responsive design. I want you to embrace it like the internet has embraced funny cats. I want to give to you three reasons why you should choose a mobile responsive website design over a separate mobile site.

1. Mobile responsive design is better for SEO

Writers and web developers know that when Google suggests a certain course of action, it’s usually a smart idea to follow if you care about search rankings.
In an attempt to bring clarity to web developers, Google has specifically said that responsive design “is Google’s recommended configuration.” I’m not really sure what other arguments I need to make at this point, but for the stubborn we’ll press on.
If you employ responsive design, you’ll have more equity in your back-links.
There have been a number of times I’ve wanted to share a link from my phone, but when copying and pasting that link in an email, Twitter, or Facebook, the link copied is the link to the mobile site.  Everyone that clicks on this link in full size browser is going to be taken to the mobile site, and if they’re not redirected, they’re treated to content that looks horrible and is not optimized for their screen.
Nobody wants to see a mobile site on their desktop, so they bounce. If you design your site responsivelyevery link that’s shared is a link to your full site and mobile site. There is no confusion or crossover between the two.
… a single URL for the content helps Google’s algorithms assign the indexing properties for the content.
For a mobile site (actually for every site), SEO and user experience are blood brothers.  If your site is unpleasant to use and the user can’t find what they’re looking for, they’ll make a quick exit.
This causes your bounce rate to grow, which tells Google your site probably doesn’t have what that person was searching for. Congratulations, you’ve just been knocked down in the rankings for the term that user searched for.
This can be avoided by having a mobile site that looks great and functions extremely well … and has all the content of your full size browser version.
For all that is good and right, please do not use a plugin that “converts” your site to a mobile site. There was a time and place for that, but that time has passed. There are few things in this world more ugly and jarring than visiting a site on my phone and having it redirect to the bland mobile version.
Lastly, we all know that load time is a factor when Google ranks sites.  When your site has to re-direct to a mobile url, this increases the load time.  A responsive site has no such redirection.

2. Mobile responsive design is easier to maintain

For sites that create a lot of content, it can be a real headache to make sure that all of it is transferred properly to multiple web properties.
Ultimately, you have to spend more time, or you’re paying someone else to spend time copying and formatting content to multiple places.  If your site is designed responsively, when you’re finished creating content, you’re finished.
With a responsive design, your site is also future-proof. Many mobile-only sites have to be constantly tweaked when a popular new device comes on the market. Mobile responsive design ensures that your site will be optimized … no matter what the screen size of the device.

3. Mobile responsive design delivers a better reading experience

There are some that will argue this is dead wrong, but if you develop with a mobile first philosophy, their argument goes out the window.
Some content producers think they should curate content by device — only publishing the content that they believe appeals to mobile users, or removing content that’s not “important” enough for mobile. This is a mistake.
Brad Frost, a leading voice in the mobile responsive movement, says:
Mobile users will do anything & everything that desktop users will do provided it’s presented in a usable way. Assuming people on mobile “won’t do that” is a losing proposition. Don’t penalize users with missing content & features just because they are on a full screen.
To be fair, there’s one thing mobile sites have that responsive sites don’t … the “view full site” link. 
The reason this link exists is because of the inherent problems with a mobile site. Users want all the content, presented in a way that’s accessible.

The reality of the situation …

If you’re not designing and developing your entire site with mobile users in mind, it doesn’t really matter if you employ a responsive design, or have a separate mobile site.
Data consistently show that mobile devices, mobile usage, and mobile purchases continue to rise at an enormous rate. This data also suggests that this trend will not slow down in the future, but only pick up speed. 
To be successful on the web you must begin your process with a philosophy that puts mobile first
Mobile responsive design is then the natural outflow of this process.

This post is an excerpt. For the full read go to 

Sunday, February 17, 2013

TIP SHEET - Right size your photos for social media

The Ultimate Complete Final Social Media Sizing Cheat Sheet posted on LunaMetrics by Dan Wilkerson

You no longer have to deal with "what size do I need to make my pictures?" on the following social networks:

Now you can create Facebook Timeline images, LinkedIn cover photos, and more without worrying whether your pictures will fit the dimensions required by each platform. 

NOTE: Be sure to read the comments posted on the LunaMetric's site for more info.

The Ultimate Complete Final Social Media Sizing Cheat Sheet LunaMetrics
Designed by LunaMetrics.

Dan Wilkerson is a Social Media Project Manager with a background in Advertising and PR. Since producing his first commercial at 18, Dan has wanted to get involved with brands. Dan loves solving problems creatively, effectively, and measurably, and has had experience with a wide variety of businesses ranging from tech start-ups to household charities.

Tuesday, February 12, 2013

The Battle of the Bulge In Book Publishing Today - Thick vs Thin(ner)

In Book Publishing Today,  Size No Longer Matters
By Michael Levin 
New York Times best selling author Michael Levin is a nationally acclaimed thought leader on the subject of the future of book publishing. Read his blogs at   

Once upon a time, authors wrote big books about big topics, and publication was a big event. The competition was Freudian: whoever had the longest one could brag the most.

Today, however, the closing of the American mind (the title of a 400-page book a generation ago) has given way to the collapse of the American attention span thanks to texting, Facebook and Twitter. Neither authors nor readers seek size from their books.

In the pre-iPhone era, when people used downtime to engage in independent thought instead of engaging in smart phone "thumbsterbation," books took their sweet time to get to the point. If somebody wrote a biography, you'd have to get through 80 pages about what their grandfather ate for breakfast in the old country before the ostensible subject of the book was even mentioned. Thorough? Yes. Overkill? Absolutely. But that's how things went back then, because attention spans were longer and there were fewer media competing for readers' time.

For example, consider Presidents Franklin Delano Roosevelt and Dwight David Eisenhower, each subjects of numerous lengthy biographies. Eisenhower, A Soldier's Life, for instance, is 880 pages. FDR is 880 pages.

Today, you can find a 112-page joint biography of FDR and Ike,Architects of Power, published in 2010. The notably terse Philip Terzian effectively summarizes the lives and careers of each man in a mere 51 pages per president. This is a vertiginous drop of roughly 84 percent in length compared with the bigger tomes.

This is not a random event. It's the wave of the future.

Consider Dr. Martin Luther King, Jr., the subject of Taylor Branch's definitive 1,088-page 1989 effort, Parting The Waters. By 2001, theAutobiography of Martin Luther King, Jr., compiled by Stanford University historian Claybourne Carson, came in at a relatively slimmed-down 416 pages.

The following year, Marshall Frady published Martin Luther King, A Life, 228 pages. Jump to late 2011 and we find The Trumpet of Conscience, a republished collection of King lectures -- just 96 pages.

What's the take-away for people planning to write a book?

Jon Batson's sci-fi saga stacks
1:3 to his latest novels.
If you're writing a business book to brand yourself as an expert in your field, keep it under 50,000 words. People read business books to learn something, not to be entertained, so don't inject a lot of filler and fluff. It should be a quick read, rich with takeaways and illustrative anecdotes written in clear, concise language.

You fiction writers should take heed as well; 90,000 words is the new optimum max length, down from 150,000 just a few years ago.

One of my favorite short business books is by Olalah Njenga, 37 What Were You Thinking Moments in Marketing. This 214 page "light-hearted, irreverent account of the author's career as a marketing professional" is a must read.

What's your favorite business book?