Monday, February 4, 2013

Marketing Tips for Valentine’s Day

One of the most enjoyable and effective ways to improve a relationship (business, romantic, or otherwise) is to speak up and let the other party know you’re glad they’re part of your life.

With Valentine's Day just around the corner how about sending out a message from your heart that lets your clients know you appreciate their business. That you’re honored to serve them and you wouldn’t have a business if it weren’t for them. Because as you know, it's all about trust.

When you write it make sure it sounds like you not a greeting card. Put it into your own voice. Tell a story, share why you do what you do. Make it personal, and make it your own. It doesn’t need to be long or complex, but it should be from your heart.

Your customer relationship campaign might begin and end here. Draft your appreciation message this week, put a little polish on it, and schedule it in your email software to go out February 14.

You can decide for yourself if you want to include a call to action. If you do, make sure it comes in the form of a gift rather than as a request. Some ideas you can do:

  • hold open “office hours” where they can dial into a conference call and ask questions for a few hours
  • throw a little party
  • send a favorite recipe
  • have a ‘Last Minute’ Valentine’s deal for folks. Use social media to promote it.
  • donate to a local charity or favorite cause and then send your friends or clients a greeting card saying you’ve made a donation in their honor
  • hold a Valentine’s Day contest that encourages interaction on your company’s Facebook page – create a Facebook tab for this competition specifically. Let customers win something you provide or maybe time together over coffee, tea or a glass of wine.
  • send a special Ribbon gift catalog that you pay for, but they pick out the gift they want

Make whatever you do on Valentine’s Day lighthearted, fun, and interesting for your clients and customers.
The key here is be generous, affectionate and creative.

Looking forward to hearing your ideas.