Tuesday, October 29, 2013

Women’s Power Networking Successfully Launched First Virtual Chapter on Zoom Meeting Platform

Inspired by the June International Women’s Forum in Salt Lake City, Women’s Power Networking co-founder Marilyn Shannon with members Autonnette McLaughlin and Heidi Mazur found a way for women to network virtually.

Raleigh, NC - October 29, 2013: With the growth of women in business combined with the massive use of technology, the atmosphere is perfect for women to network face-to-face virtually. The Zoom Meeting platform that Women’s Power Networking (WPN) is using enabled all participants to see each other during the virtual meeting launched Tuesday, October 29, 2013 at 11 AM DST. The next virtual meeting is Nov 5. Join to hear Autonnette McLaughlin present “How To Convert Virtual Networking Into Money.”

It’s no surprise that the WPN women’s organization is based in Raleigh, NC with the state seeing the third fastest growth in women–owned firms up 91% (American Express OPEN Report). The organization with 20+ chapters in North Carolina and 35+ chapters across three states, empowers women personally and professionally.

The State of Women-Owned Businesses, 2013 report by American Express OPEN also found that the rate of growth in the number of women-owned enterprises over the past 16 years is growing at 1½ times the national average. http://www.womenable.com/userfiles/downloads/2013_State_of_Women-Owned_Businesses_Report_FINAL.pdf

Marilyn Shannon shares Ariel Briggs’ belief that, “with international business increasing among women, learning to navigate different cultures has become a key matter of concern.”  Briggs is the STEP Program Coordinator at the Utah Governor's Office of Economic Development.

“The virtual chapter is part of Women’s Power Networking initiative to provide networking innovation to women in business globally. The ability to see the entire team during the virtual meeting enables building genuine relationships,” said Shannon.

Some of the benefits of joining WPN Virtual include the ability to:
·         build your company’s brand recognition
·         make referrals, connections and introductions with business owners globally
·         connect to the virtual platform via videoconferencing, telephone, tablet, computer or mobile devices

To be part of this innovative business building networking opportunity
1.       Join and RSVP the Meetup group at http://www.meetup.com/WPNVirtualChapter/
2.     Read the info, write down the next meeting ID number and download the Zoom software to your PC, tablet or mobile device prior to the meeting date.

Founded originally as Coffee and Contacts in 2007, Women’s Power Networking “Alliances for Business - Alliances for Life” is a national organization with chapters in North Carolina, Missouri, and Pennsylvania. Headquartered in Raleigh, NC, WPN is the umbrella for Cocktails and Contacts, the WPN Speakers Bureau, Power Lunch, Executive Roundtable and Virtual Networking. Their weekly Coffee and Contacts chapter meetings offer women a positive environment to grow personally and professionally. Visit http://www.WomensPowerNetworking.com

WPN MEDIA CONTACT: Eileen Batson |Batson Group Marketing and PR |919.413.2318 | Eileen@BGMPR.com

Thursday, October 24, 2013

34 Reasons Content Marketing Campaigns Fail

Useful article by Jackson Wightman. This story originally appeared on Proper Propaganda's blog. See his site at http://properpropaganda.net/http://properpropaganda.net/
Content marketing is all the rage these days. Alas, so many companies fail miserably at it and end up flushing mucho dinero down the toilet.
This risks giving content marketing a bad name.       
Here, in no particular order, are 34 reasons content marketing campaigns fail:
  1. Content is designed without specific buyer personas in mind.
  2. Someone underestimates the resources needed to create the content.
  3. No one gives enough thought to the architecture – a.k.a. “the system” – that will be built to create, harvest, disseminate, measure and analyze the content.
  4. Content is produced without an eye towards where it fits in the buying process.
  5. Not enough content is created.
  6. The campaign launches without a listening strategy or listening post.
  7. The target market finds the content overly self-promotional.
  8. Originality leaves the building.
  9. The content creators don’t know/care about/understand the target buyer persona(s).
  10. Content is produced for only one stage of the sales funnel.
  11. Dissemination of the content happens at the wrong time.
  12. Shareability is a problem.
  13. Content built for one medium/platform/place is taken to another without any adjustments and expected to kick ass.
  14. Top of funnel content does not contain well built/appealing calls to action and offers.
  15. There’s no keyword (or longtail keyword) strategy.
  16. Landing pages are poorly done, and do not ask prospects valuable questions.
  17. Lead generation and cost of customer acquisition are not included in the campaign metrics.
  18. There’s a mismatch between the voice of the content, the target customer and the organization.
  19. A/B testing is ignored entirely.
  20. Data and hard conversations take a backseat to harmony and people’s egos.
  21. “Art” comes before business fundamentals. (This happens a lot, especially when teams are heavily populated by a certain type of creative).
  22. Unrealistic time expectations are placed upon a campaign.
  23. The desire to be on all platforms and media trumps doing  just a few well.
  24. The C-suite doesn’t get content marketing or buy in to a campaign (bonne chance on this one).
  25. The content marketing team falls in love with perfection and stops shipping.
  26. The content marketing team is comprised of inexperienced young people and/or talentless hacks (I know, obvious, but don’t discount how much this can screw things up).
  27. Killer content is created but a brand lacks a big community or audience and refuses to spend money to amplify things.
  28. Content is offensive to elements of the target market and wider public.
  29. Content is plagiarized.
  30. There are no clear goals.
  31. The whole damn thing happens too fast.
  32. After a campaign begins no one makes any adjustments based on data that’s been harvested.
  33. The content produced does not educate, delight, fascinate, amuse or help the target market.
  34. No one considers optimizing the content for search engines.

Eileen says: "Need help with your content marketing strategy? Check out this article by Christina Motley"