Sunday, December 8, 2013

Managing Social Media - An Interview with Christina Motley, CMO-on-Demand

Sharing a great post on social media managing from an interview with Christina Motley, CEO and CMO of Christina Motley LLC. Managing social media is a large part of her job and reflects the face her company to millions of customers real time. Here’s an interview with her to understand a day in the life of a social media manager.
Q: What is your day to day like on the job site?
A: From a social media perspective, I try to respond to as much as I can real time. That said, we always have the queue full of messages. I use Sprout Social to manage all my social media channels.
Q: What measures do you take to deal with a public crisis within the company?
A: My philosophy is simple. Own it. Apologize. Make it right. Public transparency.
Q: In your opinion, what is the most important skill(s) one needs to have to be a successful social media manager?
A: The ability to multi-task and excellent writing, critical-thinking, research and communication skills.
Q: What does a final product a social media manager contain?
A: A social media manager is successful when the messaging results in engagement.
Q: What is the most challenging aspect of your job?
A: As a small business owner, I wear many hats and juggle a team of 10. Never a dull moment. Lead generation and new business development is the most challenging. It requires networking, consistency, frequency and hustling.
Q: What would you say to those who are pursuing a job as a social media manager?
A: You need to be knowledgeable about all social media outlets, analytics and measurement. You need to be able to demonstrate your previous experience and should be engaging personally while you are still in school. An internship will take you further on your career path and is worth your investment to do unpaid or for college credit. Many employers hire interns after they graduate. 
Q: What are some main projects you work on as a social media manager?
A: Daily management of all social media channels. For my firm, that includes Google+, LinkedIn company and individual profile pages, Facebook company and individual pages, YouTube, Twitter, Blog and Website. Monthly reporting and review of analytics – changing the strategy based on data. Researching and scanning resources for unique content. 
Check out Christina's blog at