Wednesday, November 4, 2015

10 +1 Press Release Must Haves...

If you are going to write your own news release here are a few key tips.

1. Be newsworthy What makes a story newsworthy?

  • Timing - Current topics
  • Importance - The number of people affected by the story
  • Local - The closer the story to home, the more newsworthy it is
  • Celebrity - Famous people get more coverage just because they are famous
  • Human Interest aka Feature Stories - Human interest stories appeal to emotion and may disregard the firt four points of newsworthiness;
2. Be timely
3. Contain quotes from a customer or company spokesperson
4. Be informative not a sales pitch
5. Have an eye-catching headline 60-100 characters long
6. Answer who, what, when, where, why and how
7. Write to the publication’s style
8. Suggested Structure:
  • Paragraph 1 must capture the essence of your story in two sentences of 25 words or less 
  • Paragraph 2 should give more detailed information
  • Paragraph 3 often contains a quote from a customer or company spokesperson
  • Paragraph 4  is a simple wrap-up that can contain final information such as company website, store location, etc.
9. Contain contact info so reader if public or journalist can get more info if needed
10. Have a resource box at the end about the subject of the release.  See sample:

          About Marilyn Shannon
          Marilyn is an engaging speaker who shares her passion for life, knowledge and expertise as an energizing           meeting facilitator, entertaining international web TV/Radio host, successful mediator and author. Through           her highly regarded private coaching practice she enables her clients to reach their visions, share their               voices and experience a fulfilling life. A loving mom and “gamma”, she shares her life with her husband               Mark, five adult children and grandchildren in Cary, NC.  http://www.marilynshannon.com/

 11. Have a MEDIA tab on your website for your releases, media kits, tip sheets, logos and images.