Tuesday, December 15, 2015

6 Tips for Using the Modern Press Release

1. Press releases should read more like an article. Think story not sales pitch.
2. Think people first - think feature story that appeals directly to readers.
3. Write something interesting that has real value.
4. Include visuals - images, videos and sound bites.
5. With PR distribution services online, your story becomes web content and possibly become news.
6. Have a call to action but not a sales pitch. 

"Journalists are open to outside content if it is well-written, has news value and offers multimedia to enhance and extend the story." - Sally Falkow, Digital PR Strategist 

QWhat is a Social Media News Release?
A. The Social Media News Release (SMNR) is a press release format designed for the online media world. The structure tends to be segmented rather than written traditional narrative style.
The SMPR is not meant to stand alone, but rather to supplement traditional PR collateral with highly shareable, relevant information that is easy to digest and utilize. 

Oh, before I forget, did I mention...

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